Social & Content Manager - Beauty

Zuru; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

ZURU Edge Beauty in Sydney is seeking a Social Media Manager to run day-to-day social for MONDAY Haircare, DAISE Beauty and Being Haircare across TikTok, Instagram and YouTube. You’ll own content from plan to post, coordinating calendars, creation, publishing and community management while collaborating with Brand, Creative and Digital teams.

You will craft platform-specific content, spot trends, and drive performance.

Qualifications

• 5+ years in social media and content, preferably across brands or fast-paced consumer env.
• Hands-on experience running TikTok, Instagram and YouTube channels and formats.
• Experience managing content calendars across brands or markets, beauty background preferred.
• Portfolio of short-form content you shot, edited and wrote, using mobile editing tools (CapCut).
• Strong copywriting and ability to report on performance using native insights/analytics.

Responsibilities

• Run day-to-day social across TikTok, Instagram, YouTube and emerging platforms with brand voice.
• Build and manage content calendars across multiple brands and campaigns.
• Adapt ideas to each platform’s format and audience.
• Lead the content lifecycle from concept to post, including briefs, filming, editing and publishing.
• Monitor trends and moments, decide what fits each brand, and act quickly.
• Build genuine community through comments and DMs.
• Track performance and share learnings to improve content with the Paid Specialist.
• Partner with Brand, Creative and Digital teams to bring campaigns to life.
• Lead and develop one direct report and raise portfolio quality.

Skills

Social media management

TikTok

Instagram

YouTube

Content calendars

Creative briefing & filming

Copywriting & analytics

Tools

CapCut

Sprout Social

Dash Hudson

Job description

Welcome to ZURU Edge Beauty. We build new-generation beauty brands, including MONDAY Haircare, DAISE Beauty, and Being Haircare. We don't make ads. We make culture. We fill feeds with ideas that stop thumbs, start conversations, and build brand worlds people want to be part of.

Our Sydney Social & Content team is expanding, and we're hiring A Social Media Manager for our beauty team!

Anyone can post. You know what makes people stop scrolling.

THE ROLE

Social Media Manager. Reporting to the Social & Content Director, you run day-to-day social for a portfolio of beauty brands across TikTok, Instagram, YouTube and emerging platforms and lead one direct report. You own social-first content from the plan to the post: calendars, creation, publishing, community, and performance. You'll work closely with the Social & Content, Brand, Creative and Digital teams to make sure our brands show up in ways that feel relevant, distinctive and native to each platform.

WHAT YOU'LL DO

Social & Planning

• Run day-to-day social across TikTok, Instagram, YouTube and emerging platforms, keeping content consistent with each brand's voice, identity, and objectives.
• Build and manage content calendars across multiple brands, bringing together campaigns, product launches, cultural moments, retail priorities, and always-on content.
• Adapt every idea to the platform-you know the same idea shouldn't look the same on TikTok, Instagram, and YouTube.

Content & Culture

• Bring ideas to life from concept to live post-write the brief, film, jump on camera, capture BTS, edit, and publish.
• Keep your finger on the pulse-spot emerging trends, formats, creators, and moments; decide what's right for each brand; and know when to act.
• Build genuine community through comments, DMs, and reactive content. Community is more than a metric.

Performance & Partnership

• Track performance, work out what's working and what isn't, and turn the learnings into better content-sharing what performs with our Paid Specialist.
• Partner with Brand, Creative and Digital teams to bring global campaigns, product launches, and key moments to life on social.
• Lead and develop one direct report, setting priorities and raising the quality of everything your portfolio puts out.

WHAT YOU BRING

Skills & Experience

• 5+ years in social media and content (e.g. Social Media Manager or Senior Social Executive), ideally across brands, agency or a fast-paced consumer environment.
• Hands-on experience running TikTok, Instagram and YouTube channels - you know the formats and signals that make content perform on each.
• Experience managing content calendars across multiple brands or markets. Beauty, haircare or fragrance experience preferred.
• A portfolio of short-form content you've shot, edited and written yourself, using mobile editing tools such as CapCut.
• Strong copywriting, plus experience using platform analytics (native insights, Sprout Social, Dash Hudson or similar) to report on performance and change direction.

Mindset & Energy

• Storyteller at heart - every piece of content is a chance to make someone feel something.
• Self-starter energy - you don't wait to be told what to do. You show up, set up and make it happen.
• Adaptable and curious - formats change, tools evolve, briefs surprise you. You love it.
• Collaborative spirit - you make the whole team's work better and you're genuinely fun to be on set with.

WHY ZURU

• Variety | A Function On The Move: Multiple beauty brands, multiple platforms, global reach. A team that's growing, and room to grow with it.
• Access | Direct Platform Partnerships: A dedicated TikTok partner, plus direct access to Meta, Snapchat and YouTube.
• Speed | Ideas Go Live Fast: A flat structure close to the founders - ideas move without layers of approval.

We don't make ads, we make culture. If you're the one who makes it real - we want to hear from you.

About ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions - ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it.

As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

#LI-OS1

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