Edge| Social & Content Manager - Beauty

Zuru Edge Limited; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

ZURU Edge Beauty in Sydney seeks a Social Media Manager to lead day-to-day social for MONDAY Haircare, DAISE Beauty and Being Haircare across TikTok, Instagram, YouTube and emerging platforms. You’ll own content from plan to post and lead one direct report.

You will partner with Social & Content, Brand and Creative teams to ensure brand voice, performance and culture-driven content across channels.

Qualifications

• 5+ years in social media and content roles.
• Hands-on experience running TikTok, Instagram and YouTube channels.
• Portfolio of short-form content shot, edited and written yourself.
• Strong copywriting with platform analytics experience.
• Storyteller and self-starter: adaptable, curious, collaborative.

Responsibilities

• Run day-to-day social across TikTok, Instagram, YouTube and emerging platforms, keeping content consistent with each brand's voice.
• Build and manage content calendars across multiple brands, campaigns, product launches and always-on content.
• Adapt ideas to each platform so the same concept looks native on TikTok, Instagram and YouTube.
• Bring ideas to life from concept to live post: write brief, film, edit and publish.
• Spot trends, formats, creators and moments; decide what’s right for each brand and when to act.
• Build genuine community through comments, DMs and reactive content.
• Track performance and share learnings with Paid Specialist to improve content.
• Partner with Brand, Creative and Digital teams for global campaigns and launches.
• Lead and develop one direct report, setting priorities and raising quality.

Skills

Years of experience

TikTok

Instagram

YouTube

CapCut

Tools

Sprout Social

Dash Hudson

CapCut

Job description

Position Overview

Our Sydney Social & Content team is expanding, and we're hiring a Social Media Manager for ZURU Edge Beauty. Reporting to the Social & Content Director, you'll run day-to-day social for a portfolio of beauty brands, including MONDAY Haircare, DAISE Beauty and Being Haircare, across TikTok, Instagram, YouTube and emerging platforms, and lead one direct report. You'll own social-first content from plan to post: calendars, creation, publishing, community and performance.

Position Overview

Our Sydney Social & Content team is expanding, and we're hiring a Social Media Manager for ZURU Edge Beauty. Reporting to the Social & Content Director, you'll run day-to-day social for a portfolio of beauty brands, including MONDAY Haircare, DAISE Beauty and Being Haircare, across TikTok, Instagram, YouTube and emerging platforms, and lead one direct report. You'll own social-first content from plan to post: calendars, creation, publishing, community and performance.

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Impact

At ZURU Edge Beauty we don't make ads. We make culture, filling feeds with ideas that stop thumbs, start conversations and build brand worlds people want to be part of. This role decides how our beauty brands show up on social every day, working closely with the Social & Content, Brand, Creative and Digital teams so our brands feel relevant, distinctive and native to each platform. You'll have a dedicated TikTok partner and direct access to Meta, Snapchat and YouTube, and a flat structure close to the founders means good ideas go live fast. It's a growing team, with room to grow with it.

How You'll Help Us Grow

• Run day-to-day social across TikTok, Instagram, YouTube and emerging platforms, keeping content consistent with each brand's voice, identity and objectives
• Build and manage content calendars across multiple brands, bringing together campaigns, product launches, cultural moments, retail priorities and always-on content
• Adapt every idea to the platform, because the same idea shouldn't look the same on TikTok, Instagram and YouTube
• Bring ideas to life from concept to live post: write the brief, film, jump on camera, capture BTS, edit and publish
• Spot emerging trends, formats, creators and moments, decide what's right for each brand, and know when to act
• Build genuine community through comments, DMs and reactive content
• Track performance, work out what's working and turn the learnings into better content, sharing what performs with our Paid Specialist
• Partner with Brand, Creative and Digital teams to bring global campaigns, product launches and key moments to life on social
• Lead and develop one direct report, setting priorities and raising the quality of everything your portfolio puts out

What Helps You Win Here

• 5+ years in social media and content (e.g. Social Media Manager or Senior Social Executive), ideally across brands, agency or a fast-paced consumer environment. Beauty, haircare or fragrance experience is preferred
• Hands-on experience running TikTok, Instagram and YouTube channels and managing content calendars across multiple brands or markets
• A portfolio of short-form content you've shot, edited and written yourself, using mobile tools such as CapCut
• Strong copywriting, plus experience using platform analytics (native insights, Sprout Social, Dash Hudson or similar) to report on performance and change direction
• A storyteller and self-starter: adaptable, curious, collaborative and fun to be on set with

Think you’ve got what it takes?

Who Thrives At ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How We Work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.

ZURU – Reimagining tomorrow