Paid Search Performance Lead — Growth & Strategy

dentsuaegis; Sydney; Hybrid; AUD 100,000 - 160,000; Full time

Benefits offered by this job

Home office contribution

Volunteer leave

Wellness days

Dentsu University access

Job summary

dentsu in Sydney is seeking a Performance Manager (Paid Search) to lead paid search strategy across Google Ads and Microsoft Advertising for a major Australian retailer. You will optimise campaigns, manage budgets, and collaborate with media, analytics and creative teams to drive growth.

The role emphasises data-driven decision making, experimentation with AI bidding and audience strategies, and clear client reporting.

Qualifications

• Proven paid search experience at scale with significant budgets.
• Hands-on expertise across Google Ads, Microsoft Ads and SA360.
• Strong analytical and optimisation capability with data interpretation.

Responsibilities

• Own end-to-end paid search strategy and execution across Google Ads and Microsoft Advertising.
• Optimise performance through keyword, audience, bid and feed management with automation.
• Manage budgets and pacing to maximise investment efficiency and resolve delivery issues.
• Present performance insights and recommendations to clients and cross-functional teams.
• Deliver reporting and drive innovation with testing of new approaches.

Skills

Paid search strategy

Budget management

Analytical thinking

Stakeholder management

Tools

SA360

Google Ads

Microsoft Advertising

Job description

dentsu in Sydney is seeking a Performance Manager (Paid Search) to lead paid search strategy across Google Ads and Microsoft Advertising for a major Australian retailer. You will optimise campaigns, manage budgets, and collaborate with media, analytics and creative teams to drive growth.

The role emphasises data-driven decision making, experimentation with AI bidding and audience strategies, and clear client reporting.