Performance Manager - Paid Search

dentsuaegis; Sydney; Hybrid; AUD 100,000 - 160,000; Full time

Benefits offered by this job

Home office contribution

Volunteer leave

Wellness days

Dentsu University access

Job summary

dentsu in Sydney is seeking a Performance Manager (Paid Search) to lead paid search strategy across Google Ads and Microsoft Advertising for a major Australian retailer. You will optimise campaigns, manage budgets, and collaborate with media, analytics and creative teams to drive growth.

The role emphasises data-driven decision making, experimentation with AI bidding and audience strategies, and clear client reporting.

Qualifications

• Proven paid search experience at scale with significant budgets.
• Hands-on expertise across Google Ads, Microsoft Ads and SA360.
• Strong analytical and optimisation capability with data interpretation.

Responsibilities

• Own end-to-end paid search strategy and execution across Google Ads and Microsoft Advertising.
• Optimise performance through keyword, audience, bid and feed management with automation.
• Manage budgets and pacing to maximise investment efficiency and resolve delivery issues.
• Present performance insights and recommendations to clients and cross-functional teams.
• Deliver reporting and drive innovation with testing of new approaches.

Skills

Paid search strategy

Budget management

Analytical thinking

Stakeholder management

Tools

SA360

Google Ads

Microsoft Advertising

Job description

Job Description:

dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy. As a unified organisation, dentsu brings together deep expertise across media, creative and customer experience to deliver integrated solutions that drive meaningful progress for clients and society.

As Performance Manager (Paid Search) in our Sydney office, you'll support in leading performance across one of Australia's largest retail brands. This role will focus on driving best-in-class paid search strategy, optimisation, and growth across Google and Microsoft advertising platforms, while collaborating closely with internal specialists, media teams, analytics, and client stakeholders.

Core Responsibilities:

• Own end-to-end paid search strategy and execution across Google Ads and Microsoft Advertising, managing large-scale campaigns that drive revenue, and growth.
• Optimise performance through keyword, audience, bid, and feed management, leveraging automation, insights, and platform innovations to scale results.
• Manage budgets and pacing to maximise investment efficiency, ensuring campaigns deliver against performance targets and resolve delivery issues proactively.
• Act as a key client and stakeholder partner, presenting performance insights, strategic recommendations, and collaborating cross-functionally with media, analytics, and creative teams.
• Deliver clear reporting and drive innovation, translating data into actionable insights while testing new approaches (AI bidding, audience strategies, retail media) and staying ahead of industry trends.

A bit about you:

• Proven paid search experience at scale, with significant budgets.
• Ideally, hands on expertise across key platforms and tools including Google Ads, Microsoft Ads and SA360,
• Strong analytical and optimisation capability, with the ability to interpret data and drive performance improvements.
• Excellent stakeholder management and communication skills, with confidence managing multiple priorities in a fast-paced environment.

What's in it for you:

• Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Become a champion for meaningful progress: Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Location: Sydney

Brand: Carat

Time Type: Full time

Contract Type: Permanent

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