Paid Search Implementation Lead

OMD; Sydney; On-site; AUD 85,000 - 115,000; Full time

Job summary

OMD is seeking a Media Implementation Manager in Sydney to own the setup, optimisation and performance of Paid Search campaigns for a major client. You will work closely with client teams, media partners and performance specialists to drive success through strategic recommendations and bid management.

The role requires 3–5 years in Paid Search/SEM, strong Google Ads experience, and a data-driven mindset to deliver measurable ROI.

Qualifications

• 3–5 years' experience in Paid Search/SEM.
• Hands-on with Google Ads campaign management and optimisation.
• Experience with budgeting, bidding strategies and performance targets.
• Strong data analysis and actionable insights.
• Familiarity with GA4/Looker Studio/SA360 is a plus.

Responsibilities

• Manage and optimise Paid Search campaigns across Google Ads and other search platforms.
• Execute campaign builds, audience targeting, keyword strategy and ad implementation.
• Monitor performance and identify opportunities to improve ROI.
• Manage bidding strategies, pacing and budgets to maximise client objectives.
• Analyse search trends, competitor activity and market insights.
• Deliver actionable recommendations based on data.

Skills

Paid Search

SEM

Google Ads

Bid management

Tools

Google Ads Editor

GA4

Looker Studio

SA360

Job description

OMD is seeking a Media Implementation Manager in Sydney to own the setup, optimisation and performance of Paid Search campaigns for a major client. You will work closely with client teams, media partners and performance specialists to drive success through strategic recommendations and bid management.

The role requires 3–5 years in Paid Search/SEM, strong Google Ads experience, and a data-driven mindset to deliver measurable ROI.