Paid Search Specialist

Searchability®; Sutherland Shire Council; On-site; AUD 70,000 - 110,000; Full time

Job summary

Searchability® is seeking a hands-on Paid Search Specialist to own lead-generation campaigns for service-based clients across Australia, driving high-quality inquiries and improving ROAS.

You will manage campaigns across Search, Display, YouTube, Remarketing, and Performance Max, use GA4 and GTM for tracking, and report on CPL, CPA, and conversion rate. This is a growth path toward a senior role within the agency.

Qualifications

• Proven experience managing Google Ads campaigns end-to-end.
• 2+ years of hands-on Google Ads experience focused on lead generation.
• Confident using Google Ads Editor for campaign builds and large-scale restructures.
• Strong understanding of keyword strategy, bidding, budget allocation, and optimization.
• Experience with conversion tracking, GA4, and attribution modelling.

Responsibilities

• Manage and optimise Google Ads campaigns to generate high-quality leads.
• Lead on paid search accounts across Australia and identify growth opportunities.
• Use Google Ads Editor for large-scale builds and restructures; conduct keyword management.
• Monitor performance metrics (CPL, CPA, ROAS) and report on outcomes.
• Own campaigns with data-driven decision making and ongoing optimisation.

Skills

Google Ads

Lead generation

Data-driven

Campaign optimisation

Keyword strategy

Bidding strategy

Conversion tracking

Tools

GA4

Google Ads Editor

Google Tag Manager

Job description

• Opportunity for the right person to develop into a senior position within the Agency
• Take the lead on Paid Search accounts within the Agency

WHO ARE WE?

We are a growing digital marketing team focused on helping businesses achieve measurable growth through strategic online advertising. Our work centres around creating and managing high-performing paid search campaigns for service-based organisations, helping them attract qualified enquiries, increase conversions, and scale sustainably through data-driven decision-making and ongoing optimisation. We take a practical, results-focused approach to marketing. Client success is at the core of everything we do, and we pride ourselves on building long-term partnerships based on transparency, accountability, and performance. As our client portfolio continues to expand, we are seeking an experienced Paid Search Specialist to take ownership of campaign performance, identify growth opportunities, and manage accounts effectively.

WHAT WILL YOU BE DOING?

We're looking for a hands-on Google Ads Specialist to manage and optimise lead generation campaigns for service-based businesses across Australia. You'll be responsible for driving high-quality leads, improving campaign performance, and maximising return on ad spend.

Working across Search, Display, YouTube, Remarketing, Dynamic Search Ads, and Performance Max campaigns, you'll confidently use Google Ads Editor for campaign builds, account restructures, keyword management, and large-scale optimisations.

You'll conduct keyword research, analyse search terms and competitors, write compelling ad copy, and build geo-targeted campaigns that generate enquiries, calls, and bookings. You'll also manage conversion tracking, GA4, Google Tag Manager, and performance reporting across key metrics including CPL, CPA, conversion rate, lead quality, and ROAS.

This is a great opportunity for someone who understands search intent, enjoys working with data, and can quickly identify opportunities to improve results. You'll have genuine ownership of your accounts, flexibility, and plenty of room to grow as the agency continues to expand.

WHAT YOU NEED TO HAVE?

• Proven experience managing Google Ads campaigns end-to-end, from strategy and setup through to optimisation and reporting
• 2+ years of hands-on Google Ads experience, with a strong focus on lead generation for service-based businesses
• Confident using Google Ads Editor for campaign builds, restructures, and large-scale account management
• Strong understanding of keyword strategy, search intent, bidding, budget allocation, and campaign optimisation
• Experience with conversion tracking, call tracking, GA4, and attribution modelling
• Analytical and data-driven, with a focus on improving lead quality, conversion rates, and cost per acquisition
• Detail-oriented with strong quality assurance skills and a proactive approach to performance improvement
• A strategic thinker who enjoys taking ownership and delivering sustainable growth