Paid Media Manager

Work Initiatives; Brisbane; On-site; AUD 70,000 - 90,000; Full time

Job summary

Work Initiatives seeks a Paid Media Executive to run and optimise paid media across key client accounts. Join a small, passionate team delivering national, award-nominated digital campaigns since 2011.

You’ll own campaigns from build to optimisation and reporting across Google Ads, Meta, and programmatic platforms, with a focus on performance and client impact. You’ll contribute to proposals, respond to briefs, and pitch activation ideas while reporting results in plain English to clients and

Qualifications

• 2+ years hands-on paid media experience.
• Proven results optimising Google Ads and Meta campaigns.
• Confident with GA4, Google Tag Manager and conversion tracking.
• Strong reporting skills and the ability to explain results in plain English.
• Sharp attention to detail, organised and self-motivated.
• Clear communicator with clients and colleagues.
• Reliable transport and licence.

Responsibilities

• Plan, build and optimise campaigns across Meta, Google Ads and programmatic platforms.
• Drive continuous optimisation based on performance metrics and actionable insights.
• Set up and manage campaign tracking using Google Tag Manager, GA4 and Meta Pixel.
• Build performance reports in Looker Studio and discuss results with clients.
• Help build proposals and respond to client briefs.
• Pitch on engaging activation ideas.

Skills

Paid media experience

Google Ads

Meta campaigns

GA4

Google Tag Manager

Looker Studio reporting

Client communication

Tools

Google Tag Manager

GA4

Looker Studio

DV360

Canva

Adobe Suite

CapCut

Job description

We're on the hunt for a Paid Media Executive to run and optimise paid media across key client accounts. You'll join a small, passionate team running national, award-nominated digital campaigns. Since 2011 we have also delivered 450+ activations for clients like Subway, Flight Centre, EVA Air, and Containers for Change.

We are after a full-time Paid Media Executive who knows their way around Google Ads and Meta and loves making campaigns perform better. You’ll take ownership of your accounts, from build and tracking through to optimisation and reporting. What you'll do

What you'll do

• Plan, build and optimise high-performing campaigns across Meta, Google Ads and programmatic platforms
• Drive continuous optimisation based on performance metrics and actionable insights
• Set up and manage campaign tracking using Google Tag Manager, GA4 and Meta Pixel Build performance reports in Looker Studio and talk clients through results and recommendations
• Help build proposals and respond to client briefs
• Pitch on engaging activation ideas

Who you are

You're a confident digital media executive with a passion for performance, a creative streak and a proactive attitude. You love seeing your work drive real results, online and out in the real world.

Must-Haves

• 2+ years hands-on paid media experience
• Proven results optimising Google Ads and Meta campaigns
• Confident with GA4, Google Tag Manager and conversion tracking
• Strong reporting skills and the ability to explain results in plain English
• Sharp attention to detail, organised and self-motivated
• Clear communicator with clients and colleagues
• Reliable transport and licence

Nice-to-Haves

• LinkedIn Ads, TikTok Ads or DV360 experience
• Graphic design or video editing skills (Canva, Adobe, CapCut)