Paid Media Campaign Architect

Infusion121; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

Infusion121 Pty Ltd, a Melbourne-based digital marketing agency, is seeking an Advertising Specialist to devise, coordinate and optimize campaigns from planning through to production, media placement and reporting for a diverse client portfolio.

You will lead paid search, paid social, programmatic and display efforts, advise clients and executives on strategy, ensure on-time delivery within budget, and translate campaign data into actionable recommendations.

Qualifications

• Bachelor degree or higher in marketing, advertising, communications, business or related field, or at least five years of relevant experience.
• At least one year of experience planning, launching and optimising paid digital advertising campaigns.
• Sound working knowledge of Google Ads, Meta Ads Manager and other digital advertising platforms, including audience targeting, bidding and budget management.
• Experience with campaign tracking and analytics tools, such as Google Analytics, Google Tag Manager and conversion tracking.
• Ability to develop clear campaign concepts, messaging and creative briefs, and to coordinate designers, copywriters and developers to deliver campaigns on time and within budget.
• Strong analytical skills and the ability to translate campaign data into clear recommendations for clients.
• Excellent written and verbal communication skills, and the ability to manage multiple client accounts and deadlines.

Responsibilities

• Planning, developing and organizing advertising campaigns across paid search, paid social, programmatic and display channels.
• Advising clients and executives on strategies to reach target markets and promote goods and services.
• Developing campaign concepts and coordinating production of advertising material within time and budget.
• Selecting channels and managing media placement, including budgeting across client accounts.
• Researching target audiences and market characteristics to inform targeting and offers.
• Monitoring performance against objectives and optimising targeting, creative and budgets, including AB testing.
• Analyzing data from platforms and preparing performance reports, insights and recommendations.
• Ensuring campaigns comply with platform policies and advertising standards.

Skills

Google Ads

Meta Ads Manager

Campaign tracking

Google Analytics

Communication

Project management

Education

Bachelor's degree or higher in marketing/advertising/communications

Tools

Google Tag Manager

Google Analytics

Meta Ads Manager

Google Ads

Job description

Infusion121 Pty Ltd, a Melbourne-based digital marketing agency, is seeking an Advertising Specialist to devise, coordinate and optimize campaigns from planning through to production, media placement and reporting for a diverse client portfolio.

You will lead paid search, paid social, programmatic and display efforts, advise clients and executives on strategy, ensure on-time delivery within budget, and translate campaign data into actionable recommendations.