Advertising Specialist

Infusion121; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

Infusion121 Pty Ltd, a Melbourne-based digital marketing agency, is seeking an Advertising Specialist to devise, coordinate and optimize campaigns from planning through to production, media placement and reporting for a diverse client portfolio.

You will lead paid search, paid social, programmatic and display efforts, advise clients and executives on strategy, ensure on-time delivery within budget, and translate campaign data into actionable recommendations.

Qualifications

• Bachelor degree or higher in marketing, advertising, communications, business or related field, or at least five years of relevant experience.
• At least one year of experience planning, launching and optimising paid digital advertising campaigns.
• Sound working knowledge of Google Ads, Meta Ads Manager and other digital advertising platforms, including audience targeting, bidding and budget management.
• Experience with campaign tracking and analytics tools, such as Google Analytics, Google Tag Manager and conversion tracking.
• Ability to develop clear campaign concepts, messaging and creative briefs, and to coordinate designers, copywriters and developers to deliver campaigns on time and within budget.
• Strong analytical skills and the ability to translate campaign data into clear recommendations for clients.
• Excellent written and verbal communication skills, and the ability to manage multiple client accounts and deadlines.

Responsibilities

• Planning, developing and organizing advertising campaigns across paid search, paid social, programmatic and display channels.
• Advising clients and executives on strategies to reach target markets and promote goods and services.
• Developing campaign concepts and coordinating production of advertising material within time and budget.
• Selecting channels and managing media placement, including budgeting across client accounts.
• Researching target audiences and market characteristics to inform targeting and offers.
• Monitoring performance against objectives and optimising targeting, creative and budgets, including AB testing.
• Analyzing data from platforms and preparing performance reports, insights and recommendations.
• Ensuring campaigns comply with platform policies and advertising standards.

Skills

Google Ads

Meta Ads Manager

Campaign tracking

Google Analytics

Communication

Project management

Education

Bachelor's degree or higher in marketing/advertising/communications

Tools

Google Tag Manager

Google Analytics

Meta Ads Manager

Google Ads

Job description

As an Advertising Specialist at Infusion121 Pty Ltd, you will devise and coordinate advertising campaigns that encourage consumers to purchase our clients' goods and services, from campaign planning and strategy through to production, media placement, performance monitoring and reporting.

Key responsibilities

• Planning, developing and organising advertising campaigns across paid search (Google Ads), paid social (Meta, LinkedIn, TikTok and YouTube), programmatic and display channels to support clients' sales and lead-generation objectives.
• Advising clients and the Company's executive on advertising strategies and campaigns to reach target markets, create consumer awareness and effectively promote the attributes of their goods and services.
• Developing campaign concepts, key messages and creative briefs, and coordinating the production of advertising material, including artwork, copywriting, video and landing pages, within time and budget constraints.
• Selecting advertising channels and managing media placement, including audience targeting, keyword and bidding strategies, placements and the allocation of advertising budgets across client accounts.
• Researching target audiences, competitor advertising and market characteristics to inform campaign targeting, messaging and offers.
• Monitoring campaign performance against agreed objectives, such as cost per click, cost per lead, conversion rate and return on advertising spend, and optimising targeting, creative and budget allocation, including through A/B testing.
• Analysing data from digital advertising platforms and analytics tools, and preparing regular performance reports, insights and recommendations for clients.
• Monitoring advertising spend and pacing, and ensuring campaigns comply with advertising platform policies and applicable advertising standards.

About you

• A bachelor degree or higher qualification in marketing, advertising, communications, business or a related field; or at least five years of relevant experience, which may substitute for the formal qualification.
• At least one year of experience planning, launching and optimising paid digital advertising campaigns, preferably in an agency environment.
• Sound working knowledge of Google Ads, Meta Ads Manager and other digital advertising platforms, including audience targeting, bidding and budget management.
• Experience with campaign tracking and analytics tools, such as Google Analytics, Google Tag Manager and conversion tracking.
• Ability to develop clear campaign concepts, messaging and creative briefs, and to coordinate designers, copywriters and developers to deliver campaigns on time and within budget.
• Strong analytical skills and the ability to translate campaign data into clear recommendations for clients.
• Excellent written and verbal communication skills, and the ability to manage multiple client accounts and deadlines.

About us

Infusion121 Pty Ltd is a Melbourne-based digital marketing agency that has operated since 2016. The Company plans and delivers paid search, paid social, programmatic and display advertising campaigns, together with supporting digital marketing services, for Australian businesses in sectors including sports and racing, food, education, finance, legal, IT, e-commerce, building and construction, and franchising.