Brand Media Lead, Pacific Market

adidas AG; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

adidas Australia and New Zealand is seeking a Manager, Brand Media to lead the Pacific Brand Media strategy and execution across paid channels. Translate global direction into locally relevant plans and collaborate with internal teams to deliver campaigns across Rugby, Outdoor, Originals, Running, Football and Training.

Lead the media agency relationship, oversee planning, briefing and optimization, and work with partners like Google and Meta to test new formats and improve effectiveness.

Qualifications

• Strong paid media strategy, planning and buying experience across channels.
• Experience managing media budgets and external agencies.
• Consumer brand marketing experience in a fast-paced environment.

Responsibilities

• Own and execute the adidas Pacific Brand Media strategy across Australia and New Zealand.
• Plan and optimize year-round paid media for brand visibility and commercial impact.
• Collaborate with Brand Communications, Digital Activation and agencies to deliver major campaigns.

Skills

Media planning

Media buying

Budget forecasting

Stakeholder management

Agency management

Data analysis

Education

University degree in Business, Marketing, Communications or related discipline

Job description

adidas Australia and New Zealand is seeking a Manager, Brand Media to lead the Pacific Brand Media strategy and execution across paid channels. Translate global direction into locally relevant plans and collaborate with internal teams to deliver campaigns across Rugby, Outdoor, Originals, Running, Football and Training.

Lead the media agency relationship, oversee planning, briefing and optimization, and work with partners like Google and Meta to test new formats and improve effectiveness.