Owner Community Engagement Lead

Geely Auto Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Geely Auto Australia is growing rapidly and seeks an Owner & Community Engagement Specialist to build a passionate nationwide owner community.

You will lead events, encourage user-generated content, uncover authentic owner stories and convert happy Geely owners into brand advocates. Collaboration with Marketing, CRM, Aftersales, Product and Dealer Network will deepen connections beyond the showroom.

Qualifications

• 3–5 years’ experience in community engagement, brand marketing or related roles.
• Proven ability to build and manage customer communities and events.
• Strong understanding of social media, digital communities and UGC.
• Excellent written and verbal communication and relationship-building skills.
• Creative, proactive and hands-on approach with cross-functional collaboration.

Responsibilities

• Build, grow and manage Geely Australia’s owner community across online and offline touchpoints.
• Develop initiatives that encourage owners to connect, participate, share and engage with the brand.
• Plan and deliver owner events and activations, including meet-ups and road trips.
• Identify engaged owners and develop them into brand advocates and ambassadors.
• Gather feedback, share insights with relevant teams, and improve future programs.
• Collaborate with dealers, agencies, suppliers and cross-functional teams.

Skills

Community engagement

Event activation

Social media

UGC storytelling

Relationship building

Project management

Job description

Geely Auto Australia is growing rapidly and seeks an Owner & Community Engagement Specialist to build a passionate nationwide owner community.

You will lead events, encourage user-generated content, uncover authentic owner stories and convert happy Geely owners into brand advocates. Collaboration with Marketing, CRM, Aftersales, Product and Dealer Network will deepen connections beyond the showroom.