Brand Events & PR Lead for Launches & Activations

Geely Auto Australia; Sydney; Presencial; AUD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Geely Auto Australia is seeking an energetic Events & PR Specialist to join our Marketing & Communications team. This hands-on role focuses on bringing ideas to life—from vehicle launches and media drives to motor shows and brand activations.

You will plan and deliver events, sponsorships and PR programs, coordinating with agencies, suppliers and internal teams to ensure high standards, on time delivery and engaging brand experiences across Australia.

Formación

• 3–5 years’ experience in events, PR, communications, experiential marketing, sponsorship activation or a related role.
• Experience delivering brand events, product launches, consumer activations or sponsorship programs.
• Strong project management and organisational skills with excellent attention to detail.
• Experience coordinating agencies, suppliers and multiple internal stakeholders.
• Good understanding of PR, social media and content production.
• Strong written and verbal communication skills.
• Confidence managing budgets, timelines and operational requirements.

Responsabilidades

• Support the planning and delivery of Geely Australia’s key events, including multiple new vehicle launches, media drive programs, motor shows, brand activations and other consumer-facing experiences.
• Coordinate with event, creative and production agencies to ensure all deliverables are completed on time and in line with brand standards.
• Support event budgeting, quotations, purchase orders, invoices and post-event reconciliation.
• Provide hands-on support across bump-in, live event days and bump-out.
• Conduct post-event reviews and reporting, capturing key results and learnings.
• Support the delivery and execution of sponsorship contracts, activations, and partner events, bringing Geely’s sponsorships to life through engaging brand experiences.
• Coordinate on-ground activations, vehicle displays, hospitality, competitions, consumer experiences and other sponsorship deliverables.
• Work closely with sponsorship partners, agencies and internal stakeholders to manage activation timelines, assets and operational requirements.
• Track agreed sponsorship deliverables and support the effective utilisation of contracted partnership rights.
• Identify opportunities to amplify sponsorship activities across Geely’s owned, social and PR channels.
• Support post-activation reporting, including participation, content, reach and other relevant performance metrics.
• Support the execution of Geely Australia’s ongoing PR campaigns and communications programs.
• Coordinate PR assets including photography, video, product information and campaign materials.
• Manage all elements of the Geely Australia press fleet program including media bookings, vehicle transportation, liaising with suppliers, and more.
• Assist with corporate communications, internal communications and other brand communications projects as required.
• Support the end-to-end coordination of vehicle launches, media drives and media events.
• Manage invitations, RSVPs, travel, accommodation, vehicle logistics and other event requirements.
• Coordinate briefing materials, product information and assets required for each event.
• Work with Product, Fleet, PR agency and event partners to ensure programs run smoothly.
• Support spokesperson briefings, presentation materials and event-day coordination.
• Work closely with Social Media, Brand, Product and agency teams to maximise content opportunities around events, launches and sponsorship activations.
• Identify useful event moments, customer experiences and behind-the-scenes opportunities that can be turned into engaging brand content.
• Support the adaptation and distribution of campaign assets across owned, social and PR channels.

Conocimientos

Events management

Public relations

Project coordination

Budget management

Content production

Stakeholder management

Descripción del empleo

Geely Auto Australia is seeking an energetic Events & PR Specialist to join our Marketing & Communications team. This hands-on role focuses on bringing ideas to life—from vehicle launches and media drives to motor shows and brand activations.

You will plan and deliver events, sponsorships and PR programs, coordinating with agencies, suppliers and internal teams to ensure high standards, on time delivery and engaging brand experiences across Australia.