Owner & Community Engagement Specialist

Geely Auto Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Geely Auto Australia is growing rapidly and seeks an Owner & Community Engagement Specialist to build a passionate nationwide owner community.

You will lead events, encourage user-generated content, uncover authentic owner stories and convert happy Geely owners into brand advocates. Collaboration with Marketing, CRM, Aftersales, Product and Dealer Network will deepen connections beyond the showroom.

Qualifications

• 3–5 years’ experience in community engagement, brand marketing or related roles.
• Proven ability to build and manage customer communities and events.
• Strong understanding of social media, digital communities and UGC.
• Excellent written and verbal communication and relationship-building skills.
• Creative, proactive and hands-on approach with cross-functional collaboration.

Responsibilities

• Build, grow and manage Geely Australia’s owner community across online and offline touchpoints.
• Develop initiatives that encourage owners to connect, participate, share and engage with the brand.
• Plan and deliver owner events and activations, including meet-ups and road trips.
• Identify engaged owners and develop them into brand advocates and ambassadors.
• Gather feedback, share insights with relevant teams, and improve future programs.
• Collaborate with dealers, agencies, suppliers and cross-functional teams.

Skills

Community engagement

Event activation

Social media

UGC storytelling

Relationship building

Project management

Job description

• Geely is a global leader in smart electric vehicles and automotive innovation.
• Owns iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
• With $100B+ assets and 140,000+ employees worldwide.
• 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
• 4,000+ sales/service locations worldwide.
• Fortune Global 500 company for 13 consecutive years.
• Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec).
• Geely’s Geespace launched 20 satellites to enable safe autonomous driving.
• World-class digitalisation and AI-driven manufacturing.
• Mission & Vision: A Sustainable Future, A Better World
• Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative

About the Role

Geely is growing rapidly in Australia — and so is our community of owners.

We’re looking for an Owner & Community Engagement Specialist to help us build a passionate and connected Geely owner community across Australia.

This is a hands-on role for someone who loves bringing people together, creating memorable experiences and turning genuine customer stories into powerful brand advocacy.

You’ll take the lead in growing our owner community, creating owner events and experiences, encouraging user-generated content (UGC), uncovering authentic owner stories and building programs that turn happy Geely owners into passionate brand advocates.

Working closely with our Marketing, Communications, Social Media, CRM, Aftersales, Product and Dealer Network teams, you’ll help strengthen the connection between Geely and our customers — well beyond the moment they drive away in their new car.

What You’ll Do

Build & Engage Our Owner Community

• Build, grow and manage Geely Australia’s owner community across online and offline touchpoints.
• Develop ongoing initiatives that encourage owners to connect, participate, share and engage with the brand and each other.
• Be an active presence within the community, building genuine relationships with owners and understanding what matters to them.
• Identify highly engaged owners and develop them into key opinion customers as a potential brand advocates and ambassadors.
• Listen to community conversations and owner feedback, identify recurring themes and share meaningful insights with relevant teams across the business.
• Plan and deliver owner events and community activations, including owner meet-ups, road trips, family events, product previews and other creative experiences.
• Develop an ongoing calendar of owner engagement initiatives aligned with Geely Australia’s broader brand and marketing plans.
• Manage events end-to-end, from concept development and owner communications through to logistics, on-site execution and post-event follow-up.
• Work closely with dealers, agencies, suppliers and partners to deliver high-quality experiences.
• Gather feedback and use insights to continuously improve future owner programs.

Bring Real Owner Stories to Life

• Proactively discover authentic and compelling stories from within the Geely owner community.
• Encourage owners to share their experiences through photos, videos, reviews, testimonials and other forms of UGC.
• Work with our Social Media, Content and PR teams to amplify the best owner stories across Geely Australia’s channels.
• Develop creative ways to celebrate our owners and make them an active part of the Geely brand story.
• Identify opportunities to turn everyday owner experiences into engaging, credible content.

Grow Brand Advocacy & Word-of-Mouth

• Develop initiatives that encourage satisfied owners to become active advocates for Geely.
• Support owner referral, review, testimonial and advocacy programs.
• Build and nurture a network of passionate Geely owners who are willing to share their experiences and recommend the brand to others.
• Monitor owner sentiment and community conversations to identify positive advocacy opportunities as well as emerging concerns.
• Work with Aftersales, CRM, Product and Dealer Network teams to ensure relevant owner feedback is heard and appropriately addressed.

Measure, Learn & Improve

• Establish and track meaningful KPIs across community growth, engagement, owner events, UGC, advocacy and sentiment.
• Measure the performance of community initiatives and identify opportunities to improve participation and engagement.
• Prepare regular reporting and share community insights and recommendations with the wider business.
• Stay across emerging trends, platforms and best practices in community building, customer advocacy and owner engagement.

About You

You’re a natural community builder who enjoys connecting with people and creating experiences they genuinely want to be part of.

You understand that great community engagement isn’t just about sending communications or running events — it’s about listening, building relationships and giving people a reason to feel connected to a brand.

You’re also comfortable rolling up your sleeves. One day you might be planning a national owner program; the next, you could be speaking with an owner about their story, coordinating an event with a dealer, capturing content on-site or responding to a conversation within the community.

Ideally, you’ll bring:

• 3–5 years’ experience in community engagement, customer engagement, brand marketing, experiential marketing, social media or a related role.
• Demonstrated experience building, managing or engaging a customer, member or brand community.
• Strong event and activation experience, from planning through to on-ground delivery.
• A strong understanding of social media, digital communities and UGC.
• A natural ability to identify interesting customer stories and turn them into engaging content opportunities.
• Excellent written and verbal communication skills.
• Strong relationship‑building, organisational and project management skills, with the ability to manage multiple initiatives at once.
• A proactive, creative and hands‑on approach.
• Confidence working with customers, dealers, agencies, suppliers and cross‑functional internal teams.
• Experience in automotive, technology, lifestyle, retail or another consumer‑facing industry would be highly regarded, but is not essential.

What Success Looks Like

You’ll help build a growing community of Geely owners who don’t just own our vehicles — they feel connected to the brand, participate in our community, share their experiences and recommend Geely to others.

Ultimately, you’ll help turn:

while strengthening Geely’s reputation, trust and connection with Australian customers.