Out-of-Home Growth & Adoption Lead

Australia Post; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work

Team discounts

Growth programs

Health & wellbeing

Job summary

Australia Post is seeking an Implementation Manager for Out of Home (OOH) to translate strategy into actionable plans, drive adoption, and enable growth across the OOH network. You will work with analytics, insights and commercial teams to identify opportunities and optimise campaigns.

Reporting to the Strategic Adoption Manager, you’ll coordinate across functions, deliver measurable outcomes, and influence senior stakeholders while contributing to customer experience improvements and commercial

Qualifications

• You thrive in roles where strategy, commercial thinking and execution come together.
• You bring strong strategic capability and the ability to develop clear frameworks that identify, prioritise and unlock market growth opportunities.
• With experience supporting growth, adoption or commercial initiatives in complex organisations, you're skilled at turning data, customer insights and market intelligence into practical actions that deliver measurable results.

Responsibilities

• Support the development and delivery of OOH adoption strategy into clear plans and priorities, aligning activity to enterprise objectives and commercial outcomes.
• Contribute to the identification, sizing and prioritisation of market and revenue opportunities using data, insights and performance analysis to inform decisions.
• Support the development and optimisation of the audience strategy, including segmentation, tagging, sizing, emerging trends and commercial potential.
• Support the enablement of OOH campaign activation through leveraging geo-targeting, first‑party data and marketing effectiveness metrics (Adobe) to support integrated campaigns.
• Provide insights from audience, campaign and customer performance to inform continuous optimisation, value proposition refinement, improvements in adoption and trial outcomes.
• Support OOH adoption performance governance through ROI, margin and KPI tracking to deliver impact.

Job description

Australia Post is seeking an Implementation Manager for Out of Home (OOH) to translate strategy into actionable plans, drive adoption, and enable growth across the OOH network. You will work with analytics, insights and commercial teams to identify opportunities and optimise campaigns.

Reporting to the Strategic Adoption Manager, you’ll coordinate across functions, deliver measurable outcomes, and influence senior stakeholders while contributing to customer experience improvements and commercial