Optimisation Specialist

Aware Super; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Health & fitness reimbursement

Work from home technology reimbursem./

Salary continuance insurance

Organisation-wide meeting free zones

Job summary

Aware Super is seeking an Optimisation Specialist to join the Digital Engagement & Personalisation team to shape the future of our digital member experience across our website, app and member platforms.

You will lead experimentation and personalisation initiatives, partner with product, marketers, designers and developers, and translate data-driven insights into practical improvements for over a million Australians. This role requires strong analytical thinking and a collaborative mindset.

Qualifications

• 3+ years' experience in a digital optimisation, experimentation, analytics or digital marketing role.
• Hands-on experience with Adobe Target, Adobe Analytics and digital experimentation frameworks.
• Strong understanding of SEO, SEM and conversion rate optimisation.
• Experience analysing digital performance and translating insights into action.
• Knowledge of customer journey optimisation, UX principles and agile delivery practices.
• Experience measuring and reporting on digital marketing effectiveness across multiple channels.
• Strong stakeholder management skills with the ability to influence and collaborate at all levels.
• Bachelor's degree in Business, Marketing, Advertising or a related discipline.
• A curious and analytical mindset.
• Strong communication and presentation skills.
• Excellent attention to detail.
• The ability to manage multiple priorities in a fast-paced environment.
• A passion for continuous improvement and delivering exceptional customer experiences.

Responsibilities

• Lead digital experimentation and personalisation across Aware Super's digital channels, designing and executing A/B and multivariate tests using Adobe Target to improve member engagement and conversion outcomes.
• Drive website optimisation and SEO performance by implementing SEO strategies, conducting keyword and competitor analysis, monitoring search trends, and embedding best-practice SEO across digital platforms.
• Leverage analytics and data-driven insights to understand customer behaviour, measure campaign and journey performance, validate experiment results, and identify opportunities for continuous improvement.
• Manage digital performance reporting and recommendations through Adobe Analytics dashboards, delivering actionable insights and clear performance updates that inform business decisions.

Skills

Digital optimisation

Experimentation

Analytics

Digital marketing

Stakeholder management

Communication

Education

Bachelor's degree in Business, Marketing, Advertising or related discipline

Tools

Adobe Target

Adobe Analytics

Job description

Your SUPER career starts here

As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.

Sound good? Learn more about us and what we do at aware.com.au

Your New Role

• Max Term to 30 June 2027


• Sydney OR Melbourne based candidates

We're looking for an Optimisation Specialist to join our growing Digital Engagement & Personalisation team and help shape the future of our digital member experience through experimentation, personalisation, SEO and data-driven optimisation.

This is an exciting opportunity to combine digital analytics, experimentation, SEO and personalisation to drive meaningful outcomes for over a million Australians. Working within a collaborative agile environment, you'll partner with product teams, marketers, designers and developers to improve digital journeys across our website, app and member platforms.

Some key responsibilities will include:

• Lead digital experimentation and personalisation initiatives across Aware Super's digital channels, designing and executing A/B and multivariate tests using Adobe Target to improve member engagement and conversion outcomes.


• Drive website optimisation and SEO performance by implementing SEO strategies, conducting keyword and competitor analysis, monitoring search trends, and embedding best-practice SEO across digital platforms.


• Leverage analytics and data-driven insights to understand customer behaviour, measure campaign and journey performance, validate experiment results, and identify opportunities for continuous improvement.


• Manage digital performance reporting and recommendations through Adobe Analytics dashboards, delivering actionable insights and clear performance updates that inform business decisions.

How do you exceed our expectations?

• 3+ years' experience in a digital optimisation, experimentation, analytics or digital marketing role.


• Hands-on experience with Adobe Target, Adobe Analytics and digital experimentation frameworks.


• Strong understanding of SEO, SEM and conversion rate optimisation.


• Experience analysing digital performance and translating insights into action.


• Knowledge of customer journey optimisation, UX principles and agile delivery practices.


• Experience measuring and reporting on digital marketing effectiveness across multiple channels.


• Strong stakeholder management skills with the ability to influence and collaborate at all levels.


• Bachelor's degree in Business, Marketing, Advertising or a related discipline.


• A curious and analytical mindset.


• Strong communication and presentation skills.


• Excellent attention to detail.


• The ability to manage multiple priorities in a fast-paced environment.


• A passion for continuous improvement and delivering exceptional customer experiences.

Employee Experience

We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

Why you'll love working at Aware Super:

• Have a super impact: You'll think big and care deeply to help more Australians live their best lives in retirement.


• Be part of something super unique: You'll work to reshape super and retirement. We'll invest in your growth and give you the opportunity to work on career-defining projects.


• Work with super humans: You'll work hard and innovate, but also have some fun along the way.


• Feel super cared for: We'll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.

The Aware Super difference

At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.