Marketing Manager - Retire

Aware Super; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Health & fitness reimbursement

Work from home technology reimb.

Salary continuance insurance

Job summary

Aware Super is seeking a Marketing Manager to lead the Marketing Practice within the Retirement Engagement Squad. You will drive integrated campaigns and personalised member engagement across owned, paid and earned channels, collaborating with product, data, and external agencies to convert insights into effective campaigns.

The role requires a minimum of six years of marketing experience, with a strong focus on lifecycle marketing, AI-enabled strategies, and cross-functional delivery.

Qualifications

• Six years' experience across marketing, communications, campaign management, events or multi-channel project delivery.
• Experience developing and delivering integrated marketing campaigns and personalised customer or member journeys.
• Strong understanding of customer lifecycle marketing and behavioural engagement.
• Ability to interpret campaign performance data and translate insights into clear actions.
• Demonstrated experience using AI or emerging technologies to improve marketing effectiveness and efficiency.
• Strong project management skills with attention to detail and ability to manage multiple cross-functional priorities.

Responsibilities

• Develop and execute member propositions, campaign strategies and engagement initiatives aligned with Retirement Value Stream objectives.
• Define campaign objectives, target audiences, messaging, content, channel mix and test-and-learn approaches.
• Coordinate personalised member journeys across digital, direct, social, education and guidance channels.
• Leverage AI, automation technologies and data capabilities to drive efficiency and personalisation at scale.
• Manage campaign budgets, schedules, invoicing requirements, approvals and delivery milestones.
• Use insights to identify opportunities to optimise campaign effectiveness and the overall member experience.

Skills

Campaign management

Integrated marketing

Multi-channel

Customer lifecycle marketing

Data-driven decision making

AI in marketing

Tools

AI tools

Analytics platforms

Agile

Job description

Your SUPER career starts here As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.
Sound good? Learn more about us and what we do at aware.com.au

Your New Role

As Marketing Manager, you will represent the Marketing Practice within the Retirement Engagement Squad, leading integrated campaigns and personalised member engagement initiatives across owned, paid and earned channels. Working closely with marketing specialists, product leaders, data and insights teams, retirement subject matter experts and external agencies, you will turn member insights into effective campaigns that support better retirement outcomes.

• Max Term role until the end of August 2027
• Sydney or Melbourne location
• Hybrid working environment

Key responsibilities include:

• Develop and execute member propositions, campaign strategies and engagement initiatives aligned with Retirement Value Stream objectives.
• Define campaign objectives, target audiences, messaging, content, channel mix and test-and-learn approaches.
• Coordinate personalised member journeys across digital, direct, social, education and guidance channels.
• Leverage AI, automation technologies and data capabilities to drive efficiency, increase personalisation, and deliver leading member experience at scale.
• Manage campaign budgets, schedules, invoicing requirements, approvals and delivery milestones.
• Use member, channel and performance insights to identify opportunities to optimise campaign effectiveness and the overall member experience.

How do you exceed our expectations?

• A minimum of six years' experience across marketing, communications, campaign management, events or multi-channel project delivery.
• Experience developing and delivering integrated marketing campaigns and personalised customer or member journeys.
• A strong understanding of customer lifecycle marketing and behavioural engagement.
• The ability to interpret campaign performance data and translate insights into clear, practical actions.
• Demonstrated experience using AI or emerging technologies to improve marketing effectiveness and efficiency.
• Strong project management skills, excellent attention to detail and the ability to manage multiple cross-functional priorities.
• Experience in financial services, Agile delivery or Human-Centred Design will be highly regarded but is not essential.

Employee Experience

We understand that not everyone works in the same ways. We value flexibility and know that it helps you manage work and life.

Why you'll love working at Aware Super:

• Have a super impact: You'll think big and care deeply to help more Australians live their best lives in retirement.
• Be part of something super unique: You'll work to reshape super and retirement. We'll invest in your growth and give you the opportunity to work on career-defining projects.
• Work with super humans: You'll work hard and innovate, but also have some fun along the way.
• Feel super cared for: We'll support your wellbeing today, as well as in the future. Enjoy a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones.

The Aware Super difference

At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.