Digital Optimisation Specialist – Personalisation & SEO

Aware Super; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Health & fitness reimbursement

Work from home technology reimbursem./

Salary continuance insurance

Organisation-wide meeting free zones

Job summary

Aware Super is seeking an Optimisation Specialist to join the Digital Engagement & Personalisation team to shape the future of our digital member experience across our website, app and member platforms.

You will lead experimentation and personalisation initiatives, partner with product, marketers, designers and developers, and translate data-driven insights into practical improvements for over a million Australians. This role requires strong analytical thinking and a collaborative mindset.

Qualifications

• 3+ years' experience in a digital optimisation, experimentation, analytics or digital marketing role.
• Hands-on experience with Adobe Target, Adobe Analytics and digital experimentation frameworks.
• Strong understanding of SEO, SEM and conversion rate optimisation.
• Experience analysing digital performance and translating insights into action.
• Knowledge of customer journey optimisation, UX principles and agile delivery practices.
• Experience measuring and reporting on digital marketing effectiveness across multiple channels.
• Strong stakeholder management skills with the ability to influence and collaborate at all levels.
• Bachelor's degree in Business, Marketing, Advertising or a related discipline.
• A curious and analytical mindset.
• Strong communication and presentation skills.
• Excellent attention to detail.
• The ability to manage multiple priorities in a fast-paced environment.
• A passion for continuous improvement and delivering exceptional customer experiences.

Responsibilities

• Lead digital experimentation and personalisation across Aware Super's digital channels, designing and executing A/B and multivariate tests using Adobe Target to improve member engagement and conversion outcomes.
• Drive website optimisation and SEO performance by implementing SEO strategies, conducting keyword and competitor analysis, monitoring search trends, and embedding best-practice SEO across digital platforms.
• Leverage analytics and data-driven insights to understand customer behaviour, measure campaign and journey performance, validate experiment results, and identify opportunities for continuous improvement.
• Manage digital performance reporting and recommendations through Adobe Analytics dashboards, delivering actionable insights and clear performance updates that inform business decisions.

Skills

Digital optimisation

Experimentation

Analytics

Digital marketing

Stakeholder management

Communication

Education

Bachelor's degree in Business, Marketing, Advertising or related discipline

Tools

Adobe Target

Adobe Analytics

Job description

Aware Super is seeking an Optimisation Specialist to join the Digital Engagement & Personalisation team to shape the future of our digital member experience across our website, app and member platforms.

You will lead experimentation and personalisation initiatives, partner with product, marketers, designers and developers, and translate data-driven insights into practical improvements for over a million Australians. This role requires strong analytical thinking and a collaborative mindset.