Digital Optimisation Specialist: Personalisation & SEO

Aware Super; City of Melbourne; On-site; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Health & fitness reimbursement

Work from home technology reimbursemen

Salary continuance insurance

Job summary

Aware Super is seeking an Optimisation Specialist to join the Digital Engagement & Personalisation team and help shape the future of our digital member experience through experimentation, personalisation, SEO and data-driven optimisation.

This role partners with product teams, marketers, designers and developers to improve digital journeys across our website, app and member platforms, driving meaningful outcomes for over a million Australians in a collaborative agile environment.

Qualifications

• 3+ years in digital optimisation, experimentation, analytics or digital marketing.
• Hands-on experience with Adobe Target, Adobe Analytics and testing frameworks.
• Strong understanding of SEO, SEM and conversion rate optimisation.
• Experience modelling digital performance and translating insights into action.
• Knowledge of customer journey optimisation, UX and agile delivery.
• Excellent stakeholder management and communication skills.
• Bachelor's degree in Business, Marketing, Advertising or related discipline.
• Curiosity and analytical mindset.
• Ability to manage multiple priorities in a fast-paced environment.
• Passion for delivering exceptional customer experiences.

Responsibilities

• Lead digital experimentation and personalisation initiatives across Aware Super's digital channels, designing and executing A/B and multivariate tests.
• Drive website optimisation and SEO performance by implementing SEO strategies, conducting keyword and competitor analysis, monitoring search trends, and embedding best-practice SEO across digital platforms.
• Leverage analytics and data-driven insights to understand customer behaviour, measure campaign and journey performance, validate experiment results, and identify opportunities for continuous improvement.
• Manage digital performance reporting and recommendations through Adobe Analytics dashboards, delivering actionable insights and clear performance updates that inform business decisions.

Skills

Digital optimisation

Adobe Target

Adobe Analytics

A/B testing

Education

Bachelor's degree (Business/Marketing)

Tools

Adobe Target

Adobe Analytics

Job description

Aware Super is seeking an Optimisation Specialist to join the Digital Engagement & Personalisation team and help shape the future of our digital member experience through experimentation, personalisation, SEO and data-driven optimisation.

This role partners with product teams, marketers, designers and developers to improve digital journeys across our website, app and member platforms, driving meaningful outcomes for over a million Australians in a collaborative agile environment.