Omnichannel Campaign Activation Lead (Localization)

AUS - 2022 Takeda Pharmaceuticals Australia Pty Ltd; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Takeda Australia is seeking a Campaign Activation Lead to drive in-market activation of IBU/Therapy Area campaigns across LOCs in Sydney. You will champion localization governance, enablement, and cross‑functional coordination to translate global strategies into locally deployable omnichannel campaigns while maintaining regulatory compliance and brand integrity.

The role focuses on localization readiness, capability uplift, and closed‑loop performance optimization, partnering with regional teams

Qualifications

• Experience in pharma marketing and digital activation.
• Strong localization and regulatory governance experience.
• Ability to build playbooks and enablement tools.

Responsibilities

• Activation planning with LOC teams across campaigns and timelines.
• Localization enablement, pathway governance, and templates.
• Omnichannel readiness, channel specs and tracking requirements.
• Capability building and enablement across LOCs.
• Performance monitoring with optimization actions and feedback loops.

Skills

Omnichannel activation

Localization governance

Campaign planning

Stakeholder management

Regulatory compliance

Performance optimization

Education

Bachelor's degree

Job description

Takeda Australia is seeking a Campaign Activation Lead to drive in-market activation of IBU/Therapy Area campaigns across LOCs in Sydney. You will champion localization governance, enablement, and cross‑functional coordination to translate global strategies into locally deployable omnichannel campaigns while maintaining regulatory compliance and brand integrity.

The role focuses on localization readiness, capability uplift, and closed‑loop performance optimization, partnering with regional teams