Omnichannel Activation Lead – Localization & LOC Enablement

Takeda; Sydney; On-site; AUD 180,000 - 250,000; Full time

Job summary

Takeda in Sydney, Australia seeks a Campaign Activation Lead to drive high‑quality, scalable activation of campaign intent across LOCs. You will orchestrate localization governance, enable omnichannel deployment, and ensure compliance while partnering with regional teams to optimize future waves.

You will own activation readiness, build templates and toolkits, and lead performance reviews with LOCs to continuously improve campaigns and outputs.

Qualifications

• 6–10+ years in pharma/biopharma marketing, digital activation, or commercial excellence.
• Experience partnering with local markets for multi-country deployments.
• Experience in regulated localization and deployment processes.
• Bachelor’s degree required; advanced degree is a plus.

Responsibilities

• Own LOC activation planning and alignment on objectives, audience, channels, and timelines.
• Lead localization governance to preserve message integrity and regulatory compliance.
• Coordinate omnichannel activation readiness across CRM/CLM, email, web, and paid media where applicable.
• Develop activation playbooks, templates, and localization-ready guardrails.
• Establish performance review cadence and translate insights into actions for content waves.

Skills

Omnichannel activation

Stakeholder management

Localization governance

Campaign orchestration

Performance optimization

Education

Bachelor’s degree in life sciences/marketing/related field

Tools

CRM/CLM

Marketing automation

Job description

Takeda in Sydney, Australia seeks a Campaign Activation Lead to drive high‑quality, scalable activation of campaign intent across LOCs. You will orchestrate localization governance, enable omnichannel deployment, and ensure compliance while partnering with regional teams to optimize future waves.

You will own activation readiness, build templates and toolkits, and lead performance reviews with LOCs to continuously improve campaigns and outputs.