Omni-Channel & AI Transformation Lead (ANZ)

Ipsen; Victoria; On-site; AUD 150,000 - 230,000; Full time

Job summary

Ipsen Australia is seeking a senior leader to drive digital transformation and omnichannel excellence across Australia and New Zealand. You will lead cross-functional teams, embed data-driven decision making, and champion AI adoption to improve engagement with healthcare professionals.

You will optimize Veeva CRM and other digital platforms, translate insights into strategic actions, and deliver measurable business impact while shaping brand planning and customer experiences.

Qualifications

• Experience leading omnichannel and digital transformation initiatives in a large market.
• Strong CRM, customer engagement, and commercial excellence capabilities.
• Proven ability to drive change, influence stakeholders and embed new ways of working.

Responsibilities

• Lead Ipsen's digital transformation and omnichannel strategy across Australia and New Zealand.
• Develop and embed omnichannel engagement strategies across brands to deliver HCP experiences.
• Drive AI capability and adoption across the affiliate and identify high-value use cases.

Skills

Omnichannel

AI adoption

CRM

Data analytics

Stakeholder mgmt

Leadership

Healthcare compliance

Marketing tech

Cross-functional

Education

Business degree

Data analytics cert

AI certifications

Tools

Veeva CRM

Job description

Ipsen Australia is seeking a senior leader to drive digital transformation and omnichannel excellence across Australia and New Zealand. You will lead cross-functional teams, embed data-driven decision making, and champion AI adoption to improve engagement with healthcare professionals.

You will optimize Veeva CRM and other digital platforms, translate insights into strategic actions, and deliver measurable business impact while shaping brand planning and customer experiences.