Omni-Channel & AI CRM Lead

Ipsen Biopharmaceuticals Inc.; Melbourne; On-site; AUD 150,000 - 210,000; Full time

Job summary

Ipsen Pty Ltd in Melbourne is seeking an Omni-Channel, Digital and CRM Lead to drive transformation across Australia and New Zealand, aligning brand vision with data-driven engagement for healthcare professionals. You will champion AI adoption, optimize Veeva CRM and digital platforms, and partner with Commercial, Medical and Leadership teams to deliver measurable business impact across markets.

The role requires strategic thinking, strong execution, and the ability to scale innovative ideas

Qualifications

• Degree in Business, Digital Marketing, Life Sciences, or related field.
• Advanced qualifications in Data Analytics or AI highly regarded.
• Experience in Australian market and omnichannel strategies.
• Strong stakeholder management and communication skills.

Responsibilities

• Lead omnichannel strategy across Australia and New Zealand.
• Drive digital transformation and AI adoption.
• Collaborate with Commercial, Medical, and Leadership teams.
• Embed best practices in customer engagement and brand planning.
• Measure impact with KPIs and data-driven decisions.

Skills

Omnichannel leadership

CRM strategy

Data analysis

AI literacy

Stakeholder management

Project management

Cross-functional collaboration

Healthcare marketing

Education

Degree in Business or Life Sciences

Advanced certifications in Data Analytics or AI

Tools

Veeva CRM

Data analytics tools

Job description

Ipsen Pty Ltd in Melbourne is seeking an Omni-Channel, Digital and CRM Lead to drive transformation across Australia and New Zealand, aligning brand vision with data-driven engagement for healthcare professionals. You will champion AI adoption, optimize Veeva CRM and digital platforms, and partner with Commercial, Medical and Leadership teams to deliver measurable business impact across markets.

The role requires strategic thinking, strong execution, and the ability to scale innovative ideas