NPD Brand Manager — Breakthrough Innovation Lead

Goodman Fielder; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Goodman Fielder is establishing a Breakthrough Innovation team in Australia and seeks a commercially minded Brand Manager to uncover opportunities, validate bold ideas and bring innovative concepts to life. This is a ground‑floor role with high impact across iconic food brands.

You’ll work at the intersection of consumer insight, strategy, and commercialisation, guiding ideas from concept to launch and unlocking new revenue streams and growth platforms for the business.

Qualifications

• 3-5 years’ experience in FMCG, retail, innovation, brand, category or commercial marketing roles.
• Proven experience delivering cross‑functional projects and bringing initiatives to market.
• Strong commercial acumen combined with curiosity about consumers, trends and emerging opportunities.
• Excellent project management and stakeholder engagement skills.
• A proactive, growth‑minded approach with the ability to thrive in ambiguity and drive momentum.
• Experience in innovation, NPD or commercialisation processes will be highly regarded.

Responsibilities

• Support the Marketing Manager to translate the breakthrough innovation strategy into a focused pipeline of projects and learning plans.
• Lead the day‑to‑day delivery of priority innovation initiatives from opportunity definition and concept development through validation, commercialisation and launch.
• Use consumer, category, customer and cultural insights to shape compelling propositions and recommendations.
• Contribute to robust business cases, including consumer need, strategic fit, financial viability, key risks and execution requirements.
• Partner cross‑functionally to progress initiatives through agreed decision gates and ensure clear ownership, actions and timelines.
• Support the transition of established initiatives into Portfolio, Brand or Channel teams with clear plans, measures and learnings.

Skills

FMCG marketing

Brand management

Cross-functional

Commercial acumen

Job description

Goodman Fielder is establishing a Breakthrough Innovation team in Australia and seeks a commercially minded Brand Manager to uncover opportunities, validate bold ideas and bring innovative concepts to life. This is a ground‑floor role with high impact across iconic food brands.

You’ll work at the intersection of consumer insight, strategy, and commercialisation, guiding ideas from concept to launch and unlocking new revenue streams and growth platforms for the business.