New Business -Sales Representative (Coffee)

Vittoria Food and Beverage; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Remuneration package and commission

Staff discounts

Personal and professional growth

Access to premier chefs and iconic F&B

Family-values culture

Job summary

Vittoria Food and Beverage – Sydney CBD NSW is seeking a driven Business Development Manager to grow our presence across Sydney, opening doors with cafés, restaurants and hospitality venues. Representing Vittoria Coffee and related brands, you will build strong relationships with owners and senior decision-makers, and drive new business with clear KPIs.

This hunter role requires a proactive, results-driven approach, strong negotiation skills and the ability to convert opportunities into

Qualifications

• Proven experience in business development, field sales or territory management.
• Ability to prospect, cold call and convert new customers.
• Proactive, tenacious and results-driven approach.
• Strong negotiation and relationship-building skills.
• Confidence engaging with business owners and senior decision-makers.
• Good commercial awareness and ability to spot opportunities quickly.
• Experience in coffee, FMCG, foodservice or hospitality is highly regarded.

Responsibilities

• Identify, target and win new business across your Sydney territory.
• Build and maintain a strong pipeline of cafés, restaurants, hospitality venues and independent grocers.
• Spend substantial time in-market prospecting, networking and meeting prospects face-to-face.
• Own opportunities from initial contact through to presentation, negotiation and account launch.
• Deliver against new business, sales, volume and distribution KPIs.
• Develop relationships with key decision-makers and position Vittoria as a long-term partner.
• Identify opportunities to increase coffee volume, range and customer value.
• Maintain a disciplined pipeline and timely follow-up of leads and opportunities.
• Collaborate with internal Sales, Coffee, Service and Marketing teams to onboard new customers.
• Maintain accurate reporting of sales activity, visits and pipeline progress.
• Take full ownership of territory, results and targets.

Skills

Business development

Field sales

Territory management

Prospecting & cold calling

Negotiation

Relationship building

Coffee/FMCG experience

Job description

New Business -Sales Representative (Coffee)

Vittoria Food and Beverage – Sydney CBD NSW

We’re a privately held, family business competing against some of the biggest multinationals in the world. We are Australia’s No. 1 Pure Coffee Company*. Since 1947, we’ve been building brands into internationally recognised household names like Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water. We are a fast-moving, innovative, market-leading business with a strong entrepreneurial culture. We only look at our competitors to ensure we can act differently.

About the Role

Due to continued growth, we are looking for a driven and commercially minded Business Development Manager to join Vittoria Coffee and grow our presence across Sydney.

This is a true hunter role for someone who enjoys being out in the market, opening doors and turning opportunities into new business. You will be responsible for identifying and winning new café, restaurant and hospitality accounts, while building strong relationships that deliver long-term growth. Representing some of Australia’s most recognised brands, you will have the opportunity to sell across our diverse portfolio, including Vittoria Coffee, Santa Vittoria mineral water and other leading products.

Responsibilities include:

Proactively identify, target and win new business across your designated Sydney territory.

Build and maintain a strong pipeline of prospective cafés, restaurants, hospitality venues and independent grocery customers.

Spend time out in the market, prospecting, cold calling, networking and meeting prospective customers face-to-face.

Take ownership of opportunities from initial contact and product presentation through to negotiation, conversion and account launch.

Deliver against clear new business, sales, volume and distribution KPIs.

Build relationships with key decision-makers and position Vittoria as a long-term business partner, not simply a supplier.

Identify opportunities to increase coffee volume, product ranging and overall customer value.

Maintain a disciplined sales pipeline and consistently follow up leads and opportunities.

Work closely with internal Sales, Coffee, Service and Marketing teams to successfully onboard and support new customers.

Maintain accurate and timely reporting of sales activity, opportunities, customer visits and pipeline progress.

Take full ownership of your territory, results and new business targets.

About you

Proven experience in business development, field sales or territory management.

A demonstrated ability to prospect, cold call and convert new customers.

A proactive, tenacious and results-driven approach.

Strong negotiation and relationship-building skills.

The confidence to engage with business owners and senior decision-makers.

Strong commercial awareness and the ability to identify opportunities quickly.

Experience within coffee, FMCG, foodservice or hospitality highly regarded.

A genuine passion for being out in the market and building business rather than sitting behind a desk.

We Offer You:

A comprehensive remuneration package and commission structure

Generous staff discounts on all products

Personal and professional growth opportunities to continue learning and developing your career

Work in a business partnering with some of the world’s best chefs, iconic restaurants and cafes.

Be part of a unique culture built on strong family values