National Trade Activation Manager

Laminex Australia; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Incentive package

Flexible hybrid working

Employee benefits

Job summary

Laminex Australia is seeking a commercially minded Trade Activation Manager to connect Sales, Product and Marketing and translate strategy into impactful customer programs that drive growth and strengthen relationships. Based in the Tullamarine office, you will lead national activation initiatives and champion commercial outcomes.

You'll also oversee Sales Operations and Salesforce, ensuring our sales teams have the tools, insights and processes to succeed.

Qualifications

• Experience in trade marketing, activation, channel marketing, or similar role.
• Proven track record delivering campaigns, launches and customer programs.
• Strong stakeholder management and project leadership capability.

Responsibilities

• Develop and deliver national trade activation programs, campaigns and product launches.
• Align Sales, Product and Marketing priorities into a clear commercial execution plan.
• Develop initiatives that support customer acquisition and retention and drive product specification.
• Drive sales excellence through tools, playbooks, onboarding and capability initiatives.
• Lead Sales Operations and Salesforce, ensuring teams have tools and insights to execute.
• Use customer and commercial data to measure success and optimise future activity.

Skills

Trade marketing

Activation leadership

CRM experience

Tools

Salesforce CRM

Job description

At Laminex, we're passionate about creating products and experiences that help Australians build, renovate and design better spaces. Backed by more than 90 years of industry leadership, we're a business that values innovation, collaboration and continuous improvement. Whether you're working with customers, supporting our operations, driving commercial outcomes or leading strategic initiatives, you'll be part of a team that's shaping the future of one of Australia's most iconic building products brands.

We’re looking for a commercially minded Trade Activation Manager to connect Sales, Product and Marketing, translating strategy into impactful customer programs that drive growth, strengthen relationships and make it easier to do business with us.

Reporting to the Head of Sales and based in our Tullamarine office, you'll lead the development and execution of national trade activation initiatives, product launches, campaigns and customer programs that strengthen customer engagement, grow market share and improve commercial performance. You'll also lead our Sales Operations and Salesforce teams, ensuring our sales teams have the tools, insights and processes they need to succeed.

What You'll Do

• Develop and deliver national trade activation programs, campaigns and product launches.
• Align Sales, Product and Marketing priorities into a clear commercial execution plan.
• Develop initiatives that support customer acquisition and retention, increase share of wallet and drive product specification.
• Drive sales excellence through tools, playbooks, onboarding and capability initiatives.
• Lead Sales Operations and Salesforce, ensuring our teams have the tools, processes, data and insights to execute effectively
• Use customer and commercial data and insights to measure success and optimise future activity.

About You

You'll be a commercially savvy marketer or activation leader who enjoys turning strategy into action.

We're looking for someone who brings:

• Experience in trade marketing, activation, channel marketing, commercial excellence or similar role.
• A track record delivering successful campaigns, launches and customer programs.
• Strong stakeholder management and project leadership capability.
• Experience with Salesforce or a similar CRM platform.
• A data-driven mindset with the ability to translate insights into action.
• Leadership experience and a passion for continuous improvement.

Why Laminex?

At Laminex, you'll join a business with a proud Australian heritage, strong brands and a genuine focus on helping our people grow and succeed. This is a highly visible national role where you'll have the opportunity to influence commercial strategy, lead meaningful change and work alongside experienced leaders across Sales, Product and Marketing.

In return, we offer a competitive salary and incentive package, flexible hybrid working, Fletcher Building employee benefits, career development opportunities and a supportive culture that values innovation and fresh thinking.