National Local Area Marketing Leader - Pubs Growth

Endeavour Group; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Exclusive discount card for ALH Hotels

Health and wellbeing services

Learning and development options

Discounts across Endeavour Group & W's

Job summary

Endeavour Group, via ALH Hotels, is seeking a Head of Local Area Marketing to lead venue-level marketing across 350+ pubs nationwide. You will shape strategic vision, build a scalable Local Area Marketing playbook, and partner with Operations to align brands and performance.

You will recruit and mentor a new Local Area Marketing team, champion data-driven decision making, manage budgets and external agencies, and drive local growth through tactical campaigns and always-on initiatives that boost

Qualifications

• 10+ years in a senior marketing role with hospitality exposure.
• Broad generalist skill set and strong performance marketing track record.
• Local Area Marketing experience and hospitality industry desirable.
• Degree in marketing or equivalent experience.
• Proven ability to plan strategically, manage budgets, and leverage insights.

Responsibilities

• Set strategic vision for venue-level marketing across 350+ sites.
• Lead a new Local Area Marketing team and drive acquisition, retention.
• Foster collaborative relationships with Operations and national brand standards.
• Roadmap marketing tools, systems, and templates for scale.
• Lead campaigns, measure performance, manage budgets and agency partners.

Skills

Senior marketing

Strategic planning

Local Area Marketing

Hospitality marketing

Leadership

Stakeholder management

Budget planning

Agency management

Change management

Communication

Education

Marketing degree

Tools

Google Analytics

CRM software

Marketing automation

Job description

Endeavour Group, via ALH Hotels, is seeking a Head of Local Area Marketing to lead venue-level marketing across 350+ pubs nationwide. You will shape strategic vision, build a scalable Local Area Marketing playbook, and partner with Operations to align brands and performance.

You will recruit and mentor a new Local Area Marketing team, champion data-driven decision making, manage budgets and external agencies, and drive local growth through tactical campaigns and always-on initiatives that boost