National Digital Experience & Performance Manager

Scape Australia; Sydney; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Paid leave days

Retail and leisure discounts

Annual vaccinations

Skin checks

Employee assistance programs

Job summary

The Living Company, Sydney-based, is seeking a National Digital Experience & Performance Manager to own commercial digital assets across Aveo and Scape platforms. You will lead a high-impact team, shape website strategy, and drive performance marketing, attribution, and lifecycle marketing to convert inquiries into residents.

This newly created role requires hands-on CMS, analytics, and multi-brand leadership, with the opportunity to extend capabilities across Student Living and Build to Rent as

Qualifications

• 8+ years in performance or digital marketing with leadership.
• Hands-on website ownership and conversion optimization.
• Deep CAC/ROAS/LTV metrics experience driving action.
• Experience managing a national multi-brand media budget.
• Strong analytical and attribution capability with BI tools.

Responsibilities

• Own website roadmap and on-site experience across Aveo and Scape platforms.
• Set and track conversion metrics, collaborating with Sales, Ops and Data teams.
• Manage national media budget, pacing spend to enquiry volume and occupancy.
• Lead test-and-learn calendar for creative, offers, and bidding strategies.
• Oversee agency relationships and internal/external execution.
• Publish weekly performance dashboards and monthly ROI/CAC/LTV packs.

Skills

Performance marketing

Digital leadership

Website optimization

Analytics & attribution

Multi-brand management

CMS proficiency

A/B testing

GA4

Tools

GA4

Salesforce

Marketing Cloud

Tableau

Power BI

Job description

WHO WE ARE

Founded in 2013 as Scape Australia, leaders in student housing, we've since grown into a vertically integrated living platform known as The Living Company; managing $17B in assets across Student Living (Scape), Rent to Live – Affordable Housing (RTL Co.), and Retirement Living (Aveo); spanning site origination, investment, planning, design, development, construction, and operations. The Living Company is reshaping the way Australians live by delivering sustainable, community-driven, and high-quality spaces across the country.

Location:

Sydney CBD (5 days on-site) | Travel to properties as required

Reports to:

Head of Sales & Marketing (Seniors Living) & GM – Brand, Marketing & Communications

THE ROLE

As our National Digital Experience & Performance Manager, you'll take strategic and commercial ownership of the website, digital experience, performance media, attribution and lifecycle marketing – the functions that turn enquiries into residents. This is a newly created leadership role for a seasoned digital and performance marketing leader ready to own commercial outcomes. You'll stay hands-on with the platforms, lead your team, and partner closely with senior and executive leaders across the business. While the initial focus will be on Aveo's resident acquisition and occupancy, as TLC’s shared digital, data and technology ecosystem continues to evolve, you'll also have the opportunity to build scalable digital performance capability across Student Living (Scape) and Build to Rent (RTL Co.).

In this role, you’ll:

• Own the website roadmap and on-site digital experience across Aveo as the primary conversion engine – UX, content structure, page speed and the enquiry-to-booking funnel – working hands-on in the website CMS, Google Ads, Meta Ads Manager, and attribution and BI tooling.
• Set and track website conversion rate, funnel drop‑off and cost-per-enquiry as core commercial metrics, partnering with Sales, Ops and Data teams on the underlying tracking architecture.
• Set the annual and quarterly national media budget for Aveo’s 67 communities, pacing and reallocating spend monthly against enquiry volume, tour conversion and settlement pipeline.
• Run a structured test‑and‑learn calendar across creative, offers, landing pages and bidding strategy, with clear rules for when to pause or scale.
• Own the Aveo commercial relationship with the group's digital/media agency – setting strategy and KPIs, directing execution, and deciding what’s insourced versus agency‑run.
• Interpret and act on attribution and BI outputs from the group's shared platform stack, publishing a standing weekly performance dashboard and monthly ROI/CAC/LTV pack for stakeholders.
• Own the marketing technology and platform roadmap for Aveo, including vendor evaluation, selection and contract negotiation.
• Define commercial requirements for prospect and resident data use – audiences, lifecycle personalisation – handled strictly within TLC's privacy standards.
• Document playbooks (website and CRO approach, channel setup, testing framework, reporting templates) that Scape and RTL.co can adopt as they migrate onto the shared stack.
• Lead your team with clear individual KPIs tied to website conversion, CPL, CAC and business targets.
• Run annual performance reviews of agency and implementation partners against agreed KPIs and value‑for‑money benchmarks.
• Partner with Sales leadership on lead handling, with Finance on budget forecasting, and represent Aveo in vendor and agency negotiations across the group.

WHAT YOU’LL BRING

You're a seasoned leader, ideally from a marketing, digital or customer intelligence background, with a track record of owning commercial outcomes end to end. You'll ideally have:

• 8+ years' experience in performance or digital marketing, including several years in a senior leadership role managing a team, and operating in a multi‑brand or dynamic structure.
• Hands‑on experience owning a website or digital product as a commercial conversion channel – comfortable in a CMS, reading funnel and heatmap data, and briefing UX/CRO changes directly.
• Deep, hands‑on comfort with CAC, ROAS, LTV/CLV, CPA and conversion‑rate metrics, and the ability to translate that data into action, not just dashboards.
• Experience owning a significant, multi‑channel national media budget with full accountability for efficiency.
• Structured, hypothesis‑led experimentation across website journeys, creative, promotions, landing pages and bidding strategy.
• A track record connecting website, campaign and channel performance to broader business outcomes – revenue, occupancy or pipeline – and presenting that commercial story to executive leadership.
• Strong analytical and attribution capability, with experience working with CRM, analytics, attribution and BI platforms such as GA4, Salesforce, Marketing Cloud, Tableau, Power BI or equivalent.
• An agile, future‑focused mindset, comfortable navigating a fast‑changing digital landscape including emerging channels and AI‑enabled marketing.
• Experience in real estate, retirement living, aged care, property or another multi‑site lead‑generation business is highly regarded, but not essential.

WHY SHOULD YOU JOIN?

• Step into a newly created role with a genuine mandate to shape digital performance strategy and commercial outcomes from day one.
• Grow your remit over time, with a path to extend your impact across Student Living (Scape) and Build To Rent (RTL Co.) as the group's platform stack consolidates.
• Own a significant national media budget and a full digital performance capability, with the autonomy to set strategy and lead your team.
• Build something that can scale, developing digital performance playbooks and capability that can ultimately be leveraged across Student Living, Build to Rent and Retirement Living.
• Work closely with senior leaders across Digital & Tech, Marketing and Sales, with direct visibility to senior and executive leadership.
• Be part of a purpose‑led organisation that is reshaping how Australians live.
• Enjoy a range of health and wellbeing benefits, including paid leave days, health insurance, retail and leisure discounts, annual vaccinations, skin checks, employee referral programs and employee assistance programs.

At The Living Company, we honour and welcome the rich heritage and contributions of First Nations and Indigenous peoples. Our workplace embraces diversity and strives to create an inclusive environment that respects and values your culture, traditions, and perspectives. Join us in building a harmonious and empowered community where everyone's voice is heard and celebrated.