National Digital Experience & Performance Lead

Scape Australia; Sydney; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Paid leave days

Retail and leisure discounts

Annual vaccinations

Skin checks

Employee assistance programs

Job summary

The Living Company, Sydney-based, is seeking a National Digital Experience & Performance Manager to own commercial digital assets across Aveo and Scape platforms. You will lead a high-impact team, shape website strategy, and drive performance marketing, attribution, and lifecycle marketing to convert inquiries into residents.

This newly created role requires hands-on CMS, analytics, and multi-brand leadership, with the opportunity to extend capabilities across Student Living and Build to Rent as

Qualifications

• 8+ years in performance or digital marketing with leadership.
• Hands-on website ownership and conversion optimization.
• Deep CAC/ROAS/LTV metrics experience driving action.
• Experience managing a national multi-brand media budget.
• Strong analytical and attribution capability with BI tools.

Responsibilities

• Own website roadmap and on-site experience across Aveo and Scape platforms.
• Set and track conversion metrics, collaborating with Sales, Ops and Data teams.
• Manage national media budget, pacing spend to enquiry volume and occupancy.
• Lead test-and-learn calendar for creative, offers, and bidding strategies.
• Oversee agency relationships and internal/external execution.
• Publish weekly performance dashboards and monthly ROI/CAC/LTV packs.

Skills

Performance marketing

Digital leadership

Website optimization

Analytics & attribution

Multi-brand management

CMS proficiency

A/B testing

GA4

Tools

GA4

Salesforce

Marketing Cloud

Tableau

Power BI

Job description

The Living Company, Sydney-based, is seeking a National Digital Experience & Performance Manager to own commercial digital assets across Aveo and Scape platforms. You will lead a high-impact team, shape website strategy, and drive performance marketing, attribution, and lifecycle marketing to convert inquiries into residents.

This newly created role requires hands-on CMS, analytics, and multi-brand leadership, with the opportunity to extend capabilities across Student Living and Build to Rent as