Head of Brand, Strategy & Communications

HLB Mann Judd; Sydney; On-site; AUD 180,000 - 250,000; Full time

Job summary

HLB Mann Judd Australasian Association seeks a Head of Brand, Strategy & Communications to lead a future-focused national brand strategy across Australia and New Zealand. Reporting to the National Executive Leadership team, you will shape brand narratives, oversee campaigns, and drive stakeholder engagement with internal and external partners.

This senior role requires strategic, commercially minded leadership with experience in professional services, B2B environments and multi-office

Qualifications

• Strategic brand and communications leadership experience.
• Five+ years in a leadership role in brand/marketing.

Responsibilities

• Define and evolve national brand strategy, governance and identity across touchpoints.
• Lead campaigns, content strategies and digital initiatives to strengthen market presence.
• Act as a key stakeholder liaison across nine member firms and external partners.
• Mentor a small team and influence senior leaders on best practices.

Skills

Brand strategy

Leadership

Marketing

Communications

Digital marketing

Content strategy

Social media

PR

Analytics

Stakeholder engagement

Budgeting

Team mentoring

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

We’re in an exciting period of growth and transformation, with strong client demand and real momentum across the business. Ranked in the Top 15 accounting firms by the Australian Financial Review and part of HLB International, one of the world’s top 10 global accounting and advisory networks. HLB Mann Judd is expanding its national capability as we enter the next phase of our journey.

Established for more than 50 years we’re more than accountants. We’re trusted advisers, problem‑solvers and long‑term partners to our clients, bringing deep technical expertise, commercial insight and a genuine commitment to helping people and businesses succeed.

We’re also proud to be recognised as Winner - Best Accounting & Consulting Services Firm (revenue $100-$300 million) at the 2026 Client Choice Awards.

The opportunity

We’re looking for a Head of Brand, Strategy & Communications to lead the development and execution of a future-focused national brand strategy for the HLB Mann Judd Australasian Association.

The HLB Mann Judd Australasian Association consists of nine independent member firms located in major cities and regional business centres across Australia and New Zealand. The firms’ specialists provide advice and services to a large and diversified client base, including growing businesses, governments, not‑for‑profits and individuals.

Reporting to the National Executive Leadership team, you’ll act as the brand custodian and strategic adviser across brand, communications, marketing and stakeholder engagement. You’ll shape a clear, confident and compelling brand narrative that strengthens HLB’s national recognition, reputation and market presence, while supporting growth and a unified client and employee experience across the Association.

In This Role, You Will

• Define and evolve HLB’s national brand strategy, value proposition and governance across visual identity, tone of voice, communications, campaigns, proposals and client touchpoints.
• Develop compelling brand narratives, campaigns and content strategies that strengthen market differentiation and support business development, client retention and talent attraction.
• Oversee digital, website redevelopment and marketing projects, using data, analytics and market insights to improve online presence, user experience and campaign effectiveness.
• Act as a key stakeholder and primary contact for Managing Partners and delegates across HLB’s nine member firms, building trusted relationships and alignment across the network.
• Manage external partners and third‑party providers, including creative agencies, PR firms and digital consultants, to deliver high‑quality outcomes aligned to brand strategy.
• Lead, mentor and develop a small team, including two direct reports, while influencing senior stakeholders on brand, communications, reputation and engagement best practice.

About you

You’re a strategic, commercially minded brand and communications leader who can bring people together around a clear national vision.

You’ll Bring

• A bachelor’s degree in Marketing, Communications, Business or a related field; postgraduate qualifications or relevant certifications will be highly regarded.
• Extensive experience in brand management, marketing or communications, ideally with at least five years in a leadership role.
• Experience in professional services, B2B, multi-office, national or partnership environments.
• A strong track record developing and delivering brand strategies that elevate market position and contribute to commercial outcomes.
• Strong digital, content, social media and PR experience, with the ability to interpret analytics and insights to guide decisions.
• An interest in responsible AI adoption for brand building, content development and workflow optimisation.
• Exceptional communication, writing, presentation and influencing skills, including the ability to advise and coach senior leaders.
• Experience leading teams, managing projects, overseeing budgets and working effectively with external agencies and vendors.
• A collaborative, adaptable and proactive leadership style, with the confidence to lead through influence in a partnership-based environment.

Why join us

This is a unique opportunity to shape the next phase of HLB’s national brand story. You’ll work closely with senior leaders across the Australasian Association, influence strategic initiatives at a national level and help strengthen how HLB is understood by clients, people, markets and communities.

You’ll have the scope to bring fresh thinking to brand, communications, digital innovation and stakeholder engagement, while being part of a collaborative, people-focused network that values trusted relationships, technical excellence and future-focused thinking.

Ready to take the next step?

If you’re ready to lead a national brand agenda and help shape how HLB shows up in the market, we’d love to hear from you.

Please note: a National Police Check is required as part of our reference checking process.