Mobile Apps Performance Growth Lead

Zenith Media Australia; City of Brisbane; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Wholeself wellbeing program

Flexible working options

Global Marcel AI platform access

Publicis learning platform Marcel Clas

Career Conversations

Diversity & Inclusion programs

Birthday leave

Work Your World initiative

Parental leave policy

Counselling services

Job summary

Publicis Groupe ANZ is seeking a Performance Planning Manager (Mobile Apps) to drive mobile app marketing strategy for major brands across APAC. You will lead campaigns, optimise campaigns across iOS and Android, and partner with senior clients to deliver data-driven growth.

The role requires strategic thinking, hands-on campaign execution, and strong collaboration with strategy, analytics, and creative teams across markets.

Qualifications

• 3+ years of planning performance marketing campaigns, including mobile app marketing.
• Hands-on experience with app install campaigns across Apple Ads, Google UAC, Meta, TikTok.
• Experience with MMPs, mobile attribution, and event tracking.
• Analytical mindset with ability to turn data into actionable insights.
• Comfortable in a fast-paced, test-and-learn environment.
• Knowledge of iOS and Android ecosystems and app store dynamics.
• Experience planning and optimizing performance-led mobile activity across paid social, app campaigns, programmatic, and search.
• Strong client communication and ability to influence senior stakeholders.
• Collaborative and adaptable mindset to work with multi-disciplinary teams.
• Detail-oriented with strong organisational skills.

Responsibilities

• Lead performance strategy for a leading client and shape mobile app marketing across iOS and Android.
• Develop media strategies across search, social and display with full-funnel thinking from install to retention.
• Build and optimise campaign structures, targeting, testing frameworks and bidding strategies for CPI and ROAS.
• Map and refine user journey across acquisition, engagement and retention.
• Ensure mobile activity ties to broader digital campaigns across channels.
• Guide mobile app planning and elevate outputs across specialists.
• Partner with strategy, activation, analytics, creative and client teams to deliver cohesive solutions.
• Analyse performance, identify risks/opportunities, and implement data-led optimisations.
• Define conversion frameworks, robust tracking and testing programmes.
• Identify trends and growth opportunities while upskilling teams.

Skills

3+ years planning

App install campaigns

Apple Ads

Google UAC

Meta

TikTok

MMPs & attribution

Event tracking

Analytical mindset

Fast-paced testing

iOS/Android ecosystems

Performance-led mobile

Client communication

Collaborative

Strategic mindset

Attention to detail

Stakeholder management

Job description

Publicis Groupe ANZ is seeking a Performance Planning Manager (Mobile Apps) to drive mobile app marketing strategy for major brands across APAC. You will lead campaigns, optimise campaigns across iOS and Android, and partner with senior clients to deliver data-driven growth.

The role requires strategic thinking, hands-on campaign execution, and strong collaboration with strategy, analytics, and creative teams across markets.