Mobile Growth & Performance Planner

Zenith Media Australia; City of Melbourne; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible working options

Mental health & wellbeing support

Comprehensive Wholeself program

Job summary

Zenith Media Australia is seeking a Performance Planning Manager (Mobile Apps) to lead mobile app marketing strategy across APAC. This role offers the exciting opportunity to drive growth for Adobe's mobile products through a data-driven approach.

You will manage performance marketing campaigns, focusing on user acquisition strategies and campaign optimisation across various platforms, including Apple Ads and Google UAC. We're looking for a strategic thinker with a hands-on mindset who thrives in a collaborative environment.

Qualifications

• 3+ years' experience in planning performance marketing campaigns.
• Hands-on experience in planning app install campaigns.
• Comfortable working in a fast-paced environment.

Responsibilities

• Lead performance strategy for mobile app marketing.
• Develop media strategies grounded in audience insight.
• Build and optimise campaign structures and targeting approaches.

Skills

Performance marketing

User acquisition strategies

Mobile app marketing

Analytical mindset

Client communication skills

Tools

Apple Ads

Google UAC

Meta

TikTok

Job description

Zenith Media Australia is seeking a Performance Planning Manager (Mobile Apps) to lead mobile app marketing strategy across APAC. This role offers the exciting opportunity to drive growth for Adobe's mobile products through a data-driven approach.

You will manage performance marketing campaigns, focusing on user acquisition strategies and campaign optimisation across various platforms, including Apple Ads and Google UAC. We're looking for a strategic thinker with a hands-on mindset who thrives in a collaborative environment.