Performance Planning Manager (Mobile Apps)

Zenith Media Australia; City of Melbourne; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible working options

Mental health & wellbeing support

Comprehensive Wholeself program

Job summary

Zenith Media Australia is seeking a Performance Planning Manager (Mobile Apps) to lead mobile app marketing strategy across APAC. This role offers the exciting opportunity to drive growth for Adobe's mobile products through a data-driven approach.

You will manage performance marketing campaigns, focusing on user acquisition strategies and campaign optimisation across various platforms, including Apple Ads and Google UAC. We're looking for a strategic thinker with a hands-on mindset who thrives in a collaborative environment.

Qualifications

• 3+ years' experience in planning performance marketing campaigns.
• Hands-on experience in planning app install campaigns.
• Comfortable working in a fast-paced environment.

Responsibilities

• Lead performance strategy for mobile app marketing.
• Develop media strategies grounded in audience insight.
• Build and optimise campaign structures and targeting approaches.

Skills

Performance marketing

User acquisition strategies

Mobile app marketing

Analytical mindset

Client communication skills

Tools

Apple Ads

Google UAC

Meta

TikTok

Job description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

• We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.
• Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.
• We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About Adobe.pub

The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About the role

This is a rare opportunity to work at the centre of Adobe’s mobile growth strategy across APAC, partnering with one of the most sophisticated and forward‑thinking digital brands in the world.

Adobe is a business that truly understands the power of mobile. With significant, sustained investment in mobile app marketing across multiple products, mobile is not a test channel or bolt‑on - it is a core pillar of Adobe’s performance and growth strategy. The work spans always‑on user acquisition, major campaign bursts, and long‑term audience and product growth, supported by substantial, multi‑market investment and senior stakeholder attention.

As Performance Planning Manager (Mobile Apps), you'll work closely with Adobe, who value strategic thinking, rigour, and partnership - and who expect their agency to help lead the conversation, not just execute instructions. This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client, combining strategic thinking with strong hands‑on expertise to drive the growth and visibility of Adobe mobile app campaigns.

This role requires a deep understanding of performance marketing channels, user acquisition strategies and some knowledge of app store ecosystems (iOS and Android). You’ll be responsible for planning paid media campaigns that increase app downloads, drive ROI, and encourage long‑term user retention through paid efforts.

The ideal candidate is a hybrid thinker: someone who can define and scale performance marketing strategies while also rolling up their sleeves to troubleshoot and optimise campaigns when needed.

You will act as a trusted partner to your clients, providing clarity, confidence and forward planning. You’ll have the autonomy to shape standards, influence conversations, and build a scalable approach that will be felt across markets.

If you’re motivated by working on a world‑class brand, enjoy partnering with smart, engaged clients, and want your expertise in mobile to genuinely matter, this role offers both impact and career momentum in equal measure.

What you will do with us:

• Lead performance strategy for a category‑leading client - Own and evolve the mobile app marketing strategy across iOS and Android - shaping how a global brand drives acquisition, engagement, and long‑term value through paid and owned channels.
• Develop media strategies across search (Apple Ads, Google UAC), social and display - grounded in audience insight, clear objectives, and full‑funnel thinking from install through to retention.
• Build and optimise campaign structures, targeting approaches, creative testing frameworks and bidding strategies to deliver against key metrics including CPI, ROAS and lifetime value.
• Map and continuously refine the user journey across acquisition, engagement and retention - identifying opportunities to unlock growth across every stage.
• Ensure mobile activity is fully connected to broader digital campaigns - driving consistency across app stores, search, social, display and owned ecosystems.
• Guide mobile app planning - challenging thinking, and elevating output across a multi‑disciplinary group of specialists.
• Partner with strategy, activation, analytics, creative and client teams to deliver cohesive, insight‑led marketing solutions aligned to broader business goals.
• Analyse performance, identify risks and opportunities, and implement data‑led optimisations to maximise ROI and drive continuous improvement.
• Define conversion frameworks, ensure robust tracking, and lead structured testing programmes (A/B, creative, messaging) to unlock incremental growth.
• Identify emerging trends, platforms and growth opportunities while upskilling teams and embedding best practice across mobile marketing.

What You’ll Bring:

• 3+ years' experience in planning performance marketing campaigns - including some experience working in mobile app marketing or performance‑led digital roles.
• Hands‑on experience in planning or running app install campaigns across Apple Ads, Google UAC, Meta, TikTok, and other digital platforms.
• Experience with MMPs, mobile attribution, and event tracking.
• Analytical mindset with ability to turn data into actionable insights.
• Comfortable working in a fast‑paced, test‑and‑learn environment.
• Working knowledge of iOS and Android ecosystems, including app store dynamics, platform constraints, and the impact of privacy and policy changes on planning.
• Experience planning and optimising performance‑led mobile activity across channels such as paid social, app campaigns, programmatic, and/or search.
• Confidence reviewing performance outputs, identifying risks and opportunities, and connecting results back to agreed objectives and investment decisions.
• Strong client communication skills, with the ability to simplify complexity, influence decisions, and build trust with senior stakeholders.
• A practical, solutions‑focused mindset - able to balance strategic thinking with hands‑on problem‑solving when needed.
• Curiosity and adaptability in a fast‑changing mobile landscape, with the confidence to evolve thinking as platforms, measurement, and user behaviour shift.
• A strategic mindset with the ability to develop and execute a strong vision for your clients.
• Excellent attention to detail – you’re super organised, and can manage multiple priorities with precision and confidence, and know when to elevate issues promptly.
• A collaborative mindset - You work effectively and constructively with multi‑disciplinary teams to turn ideas into action and contribute to award‑worthy work.

What you’re looking for:

• A supportive and collaborative culture.
• Clients who are encourage innovative thinking and are open to be challenged.
• An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
• Ambition to fulfil your career goals in a business large enough to accommodate them.

What we can offer you:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the benefits that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.