Paid Advertising Specialist

Melbourne Social Co; Melbourne; Hybrid; AUD 34,000 - 55,000; Part time

Job summary

Melbourne Social Co is a results-driven social media agency seeking a Paid Ads Specialist on a casual basis. You’ll own 5–8 paid social accounts across Meta and TikTok, handling strategy, setup, optimisation, and reporting.

Work with a senior strategist, with day-to-day ownership of insights and outcomes. You’ll manage campaigns across multiple clients with 15–20 hours per week, in a fully remote or hybrid setup welcoming Melbourne-based candidates.

Qualifications

• Proven track record running Meta and TikTok campaigns.
• Experience managing multiple accounts across clients.
• Ability to read dashboards and extract actionable insights.

Responsibilities

• Develop campaign strategies aligned to client objectives and seasonality.
• Set up campaigns end-to-end including ad sets and creatives.
• Monitor and optimize campaigns daily with bids and budgets.
• Run structured A/B tests and apply learnings quickly.
• Deliver weekly performance updates and monthly reports with clear attribution.
• Brief creative teams on assets and QA before going live.
• Proactively flag opportunities, risks, and trends.

Skills

Facebook Ads

TikTok Ads

Campaign optimization

A/B testing

Data analytics

Dashboard reading

Communication

Multi-account management

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

Job description

Melbourne Social Co is a results-driven social media agency working with a growing portfolio of brands across Australia and beyond. We’re looking for a Paid Ads Specialist to join us on a casual basis — someone who can think strategically, build with precision, and optimise with the discipline of someone who treats every dollar as their own.

You’ll take ownership of 5–8 paid social accounts across Meta (Facebook + Instagram) and TikTok, managing everything from campaign strategy and setup through to daily optimisation and reporting. You’ll work alongside a senior strategist who provides overall direction — but the day-to-day running, the insights, and the results are yours.

ABOUT THE ROLE

Melbourne Social Co is a results-driven social media agency working with a growing portfolio of brands across Australia and beyond. We’re looking for a Paid Ads Specialist to join us on a casual basis — someone who can think strategically, build with precision, and optimise with the discipline of someone who treats every dollar as their own.

You’ll take ownership of 5–8 paid social accounts across Meta (Facebook + Instagram) and TikTok, managing everything from campaign strategy and setup through to daily optimisation and reporting. You’ll work alongside a senior strategist who provides overall direction — but the day-to-day running, the insights, and the results are yours.

THE DETAILS

EMPLOYMENT TYPE: Casual

HOURS: 15–20 hours per week

LOCATION: Fully remote or hybrid (Melbourne-based candidates welcome)

PLATFORMS: Meta (Facebook + Instagram) and TikTok

ACCOUNTS: 5–8 clients

SCOPE: Genuine potential to grow into a full-time role

WHAT YOU’LL DO

• Develop campaign strategies aligned to client objectives — always-on, promotional, and seasonal
• Set up and traffic campaigns end-to-end: ad sets, audiences, creatives, placements
• Monitor and optimise campaigns daily — bids, budgets, targeting, creative performance
• Run structured A/B tests and apply learnings with speed
• Deliver weekly performance updates and monthly reports with clear attribution and insight
• Brief creative teams on paid-ready assets and QA everything before it goes live
• Flag opportunities, trends, and risks proactively — don’t wait to be asked

WHAT WE’RE LOOKING FOR

• Proven track record running Meta and TikTok campaigns — we’ll want to see results, not just experience
• Solid understanding of campaign objectives, funnel logic, audience segmentation, and bid strategy
• Comfortable managing multiple accounts simultaneously without dropping the ball
• Data-literate — you can read a dashboard, identify what matters, and know what to do next
• Clear communicator who can translate performance into plain language
• Self-directed — you don’t need hand-holding to get things done on time
• Experience across a range of industries or verticals is a plus

WHAT THIS ISN’T

• A senior strategy role — you’ll have senior oversight, so you don’t need to build the whole playbook alone
• A creative role — though you’ll brief and QA creative, you won’t be making the assets
• A rigid 9-to-5 — we care about output and results, not hours logged

GROWTH

This is a casual role with genuine scope to grow into a full-time position as the portfolio expands. If you’re looking for somewhere your work has real visibility and impact, we’d love to hear from you.