Marketing Specialist, Performance & LAM

HCF Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Health cover subsidy

Family-friendly employer

Parental leave 18 weeks

Mental health programs

Product discounts

Job summary

HCF Australia is seeking a Local Area Marketing Specialist to deliver local campaigns, activations and partnerships across branches and communities in Sydney. This 12-month max-term contract sits within the Local Area Marketing team, focusing on driving leads and growth through community events, shopping centre activations and local partnerships.

You'll collaborate with branch networks, agencies and internal stakeholders, shape local marketing roadmaps, and use performance insights to improve

Qualifications

• Experience delivering marketing campaigns, local activations, events or community engagement initiatives.
• Experience working with creative, production or media agencies to develop and deliver marketing assets and campaigns.
• Strong stakeholder management skills with the ability to build effective relationships across teams and influence outcomes.
• Strong analytical skills to interpret campaign results, identify opportunities and make informed recommendations.
• Exposure to activations, events, shopping centre marketing, local partnerships, out-of-home advertising or print marketing.

Skills

Campaign delivery

Stakeholder management

Analytical thinking

Multi-channel marketing

Communication skills

Education

Marketing/Communications/Advertising degree or equivalent

Job description

Join HCF on a 12-month max-term contract delivering local campaigns, activations and partnerships that drive leads and growth.

This is a 12-month max-term contract opportunity within HCF's Local Area Marketing team at an exciting time of growth and investment.

Local Area Marketing is a growing focus for HCF and plays an important role in helping us strengthen our presence in the communities we serve. As a Local Area Marketing Specialist, you'll work closely with our branch network, agency partners and internal stakeholders to deliver local campaigns and activations that drive awareness, generate leads and support business growth.

This is a hands‑on role where you'll help bring local marketing plans to life, from community events and shopping centre activations through to out‑of‑home advertising, local partnerships and branch‑led campaigns. You'll work alongside branch teams to understand local opportunities, make recommendations on marketing investment and support the delivery of initiatives that connect with local audiences and deliver measurable outcomes.

You'll also play an important role in shaping local marketing roadmaps, managing agency relationships and using performance insights to continuously improve campaign effectiveness. Working within a collaborative marketing team, you'll help ensure activity is aligned to HCF's brand, strategic priorities and commitment to delivering Uncommon Care.

You're a marketing professional who enjoys seeing campaigns come to life and understands the role local marketing plays in driving engagement, leads and business performance.

About You

You may already be working in a Local Area Marketing, Retail Marketing, Field Marketing, Campaigns, Events or Activations role and be looking for your next step. Equally, you may have started your career in a customer-facing or branch-based environment and moved into marketing, bringing valuable insight into how local communities and customers engage with brands.

To Be Successful In This Role, You'll Bring

• Experience delivering marketing campaigns, local activations, events or community engagement initiatives.
• Experience working with creative, production or media agencies to develop and deliver marketing assets and campaigns.
• Strong stakeholder management skills with the ability to build effective relationships across teams and influence outcomes.
• Strong analytical skills and the ability to interpret campaign results, identify opportunities and make informed recommendations.
• Experience coordinating marketing activity across multiple channels, with exposure to local area marketing, retail marketing or community-based campaigns highly regarded.
• Exposure to activations, events, shopping centre marketing, local partnerships, out-of-home advertising or print marketing.
• Strong written, verbal and interpersonal communication skills, with a high level of attention to detail.

You’ll Also Have

• Tertiary qualifications in Marketing, Communications, Advertising or a related discipline, or equivalent experience.
• Experience within financial services, insurance, health, banking, retail or another customer-focused industry will be highly regarded.

Most importantly, you'll be someone who enjoys collaborating with others, takes ownership of delivering outcomes and shares HCF's commitment to putting people first.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia's largest not‑for‑profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

Wellness and work‑life balance

Skills

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio‑economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.