Media Growth Architect & AI Strategy

Goodman Fielder; Sydney; Hybrid; AUD 140,000 - 200,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing program (Fitness Passport)

Job summary

Goodman Fielder is seeking a senior media/marketing professional to connect media investments to real business outcomes across multiple brands reaching millions in Australia. You will define cross-channel strategies, partner with agencies, and drive AI-enabled planning and measurement to scale impact.

You will own the end‑to‑end process, from goal setting to analytics, and influence where money goes with evidence-driven decisions, in a fast‑moving, entrepreneurial environment.

Qualifications

• 5–7+ years in media, marketing or agency roles.
• Strong analytical mindset with evidence of measuring impact.
• Demonstrated ability to invent or improve ways of working.
• Curiosity about AI and new tools, with practical experimentation.
• Ability to navigate ambiguity and influence senior stakeholders.

Responsibilities

• Link media to business outcomes and measure penetration, sales and share.
• Define media strategy and channel architecture across TV, OOH, digital, social, search, programmatic and retail.
• Lead media partners and elevate agency performance to drive business results.
• Pilot agentic AI in planning, optimization and measurement at scale.
• Build frameworks, playbooks and test-and-learn rhythms for brand teams.
• Influence budget allocation with evidence alongside portfolio, sales and finance.

Skills

Media & marketing experience

Analytical mindset

AI curiosity

Stakeholder influence

Job description

Goodman Fielder is seeking a senior media/marketing professional to connect media investments to real business outcomes across multiple brands reaching millions in Australia. You will define cross-channel strategies, partner with agencies, and drive AI-enabled planning and measurement to scale impact.

You will own the end‑to‑end process, from goal setting to analytics, and influence where money goes with evidence-driven decisions, in a fast‑moving, entrepreneurial environment.