AI-Powered Media Growth Lead

Goodman Fielder Pty Limited; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working

Training & development

Wellbeing program

Fitness passport

Job summary

Goodman Fielder is transforming how marketing works by linking media investments to clear business outcomes. You will help define cross-channel strategy across TV, OOH, digital, social, search, programmatic and retail media, and partner with agencies to raise the bar in delivering measurable impact.

You will drive the era of AI-enabled media by piloting agentic AI in planning, optimization and measurement, and build scalable tools, frameworks and test-and-learn rhythms for brand teams to use

Qualifications

• Around 5-7+ years in media, marketing or agency roles.
• Strong analytical mindset; you want to know what actually worked and why.
• Curiosity about AI and new tools, demonstrated by practical experiments or initiatives.
• Ability to work from ambiguity and influence senior stakeholders.

Responsibilities

• Link media to business outcomes and measure growth across penetration, sales, and share.
• Set the media strategy and channel architecture across TV, OOH, digital, social, search, programmatic and retail media.
• Lead agencies and partners to higher standards by turning briefs into business outcomes.
• Pilot agentic AI in planning, optimization and measurement of media and scale successful approaches.
• Build frameworks, playbooks and test-and-learn rhythms used by brand teams daily.
• Influence budget decisions with evidence alongside portfolio, sales, and finance leaders.

Skills

Media experience

Analytical mindset

Stakeholder influence

Agency collaboration

Job description

Goodman Fielder is transforming how marketing works by linking media investments to clear business outcomes. You will help define cross-channel strategy across TV, OOH, digital, social, search, programmatic and retail media, and partner with agencies to raise the bar in delivering measurable impact.

You will drive the era of AI-enabled media by piloting agentic AI in planning, optimization and measurement, and build scalable tools, frameworks and test-and-learn rhythms for brand teams to use