Martech Marketing Manager

aett; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Versent is seeking a hands-on MarTech Marketing Manager for a 12-month fixed-term opportunity based in Sydney or Melbourne. You will own the MarTech stack, connecting platforms and turning data into actionable insights to boost marketing performance and commercial outcomes.

In this role you’ll work across HubSpot, Salesforce, LinkedIn and GA4, build dashboards, optimise campaigns, support ABM, and partner with Marketing, Growth and Practice teams to ship smarter campaigns and AI-enabled

Qualifications

• B2B marketing experience in tech, cloud or professional services
• Hands-on experience with HubSpot, Salesforce or similar CRM/automation platforms
• Experience delivering multi-channel campaigns end-to-end
• Working knowledge of GA4, paid media and digital performance
• Strong analytical skills and the ability to turn insights into clear actions
• Great stakeholder management and cross-functional collaboration skills
• A curious mindset and genuine interest in MarTech, automation and AI
• Experience with account-based marketing, partner co-marketing would be a bonus

Responsibilities

• Own our MarTech stack
• Manage and optimise HubSpot, Salesforce and LinkedIn, improving workflows between marketing and sales
• Turn data into action
• Build meaningful dashboards across website performance, campaigns, leads, pipeline contribution and marketing ROI
• Create smarter customer journeys
• Improve segmentation, automation, lead management and data quality to deliver more relevant, personalised experiences
• Deliver integrated campaigns
• Execute and optimise multi-channel campaigns from planning through to performance reporting
• Drive our digital performance
• Work across GA4, Google Search Console, Google Tag Manager and Microsoft Clarity to understand customer behaviour and improve conversion
• Support account-based marketing
• Build targeted audiences and retargeting programs aligned to priority accounts
• Explore what's next
• Help us explore emerging MarTech, AI and generative AI tools, including how we strengthen our visibility across traditional and AI-powered search
• Bring great ideas to market
• Partner with our internal specialists to create thought leadership and campaigns that connect with technical audiences

Skills

Data analysis

Campaign optimization

Cross-functional collaboration

ABM

Marketing automation

Tools

HubSpot

Salesforce

LinkedIn

GA4

Google Tag Manager

Microsoft Clarity

Job description

Turn smart technology into marketing that makes an impact.

12-month fixed-term opportunity | Sydney or Melbourne

We're looking for a hands-on MarTech Marketing Manager who loves connecting platforms, making sense of data and finding smarter ways to deliver marketing.

You’ll take ownership of the technology behind our marketing, working across HubSpot, Salesforce, LinkedIn, GA4 and more to improve customer journeys, campaign performance and the connection between marketing activity and commercial outcomes.

This is a hands-on individual contributor role, partnering closely with our Marketing, Growth and Practice teams.

What you’ll be doing:

• Own our MarTech stack
• Manage and optimise HubSpot, Salesforce and LinkedIn, improving workflows between marketing and sales.
• Turn data into action
• Build meaningful dashboards across website performance, campaigns, leads, pipeline contribution and marketing ROI.
• Create smarter customer journeys
• Improve segmentation, automation, lead management and data quality to deliver more relevant, personalised experiences.
• Deliver integrated campaigns
• Execute and optimise multi-channel campaigns from planning through to performance reporting.
• Drive our digital performance
• Work across GA4, Google Search Console, Google Tag Manager and Microsoft Clarity to understand customer behaviour and improve conversion.
• Support account-based marketing
• Build targeted audiences and retargeting programs aligned to priority accounts.
• Explore what's next
• Help us explore emerging MarTech, AI and generative AI tools, including how we strengthen our visibility across traditional and AI-powered search.
• Bring great ideas to market
• Partner with our internal specialists to create thought leadership and campaigns that connect with technical audiences.

We'd love to hear from you if you have:

• B2B marketing experience, ideally within technology, cloud or professional services
• Hands-on experience with HubSpot, Salesforce or similar CRM/automation platforms
• Experience delivering multi-channel campaigns end-to-end
• Working knowledge of GA4, paid media and digital performance
• Strong analytical skills and the ability to turn insights into clear actions
• Great stakeholder management and cross-functional collaboration skills
• A curious mindset and genuine interest in MarTech, automation and AI
• Experience with account-based marketing, partner co-marketing would be a bonus.

If you’re someone who loves getting into the detail, experimenting with technology and making marketing work smarter, we’d love to hear from you.

Life at Versent

We’re a diverse team of motivated humans who think outside the box and strive to deliver what others might consider impossible. At Versent we truly care about our people and put real focus on cultivating a culture of learning, collaboration and growth. We provide our teams with the space, trust, and support, to deliver the best work of their careers. To enable this, we have a culture that places a high value on continual feedback, excellence, and invention anchored in customer success.

We also offer our team:

• Flexibility : We give you the freedom to excel, providing as much autonomy and flexibility around when you work so you can manage your time in a way that best suits you to get the job done.
• Learning : We are passionate about continuous improvement and care about you investing in and developing your craft. Our Craft 180 Program is a holistic strategy for ongoing, meaningful skill and capability development with an ultimate goal to create an environment where people can learn and contribute in different ways to develop, practice and become masters of their craft.
• Access to Benefits That Fit Your Life : From salary packaging and purchased leave to novated leasing options, we offer a range of benefits designed to suit different lifestyles and priorities. There's something for everyone.
• Health & Wellbeing Programmes : We focus on you as a whole person, with wellbeing initiatives that are to support you mentally, physically, emotionally and financially.
• Connection : Regular social activities across your team and the organisation.
• Recognition : We offer several reward & recognition programmes to acknowledge the amazing work that you do!
• Career opportunity : We provide the opportunity to work on diverse projects and initiatives that enable you to create a brilliant career.

At Versent, we don't adhere to a one-size-fits-all hiring strategy. We understand that you might not fulfil all the criteria for this position. Our celebration of diverse perspectives isn't just a value, it's a way to gain an edge. If you believe this opportunity is where you can thrive, we are excited to discuss opportunities with you.

If you require any accommodations throughout the interview process, please get in touch with us by emailing [e-mail].