Meta & Google Ads Campaign Manager | Service Business Lead-Gen | Remote

Better Brands Collective; Central Coast; Remote; AUD 68,000 - 97,000; Part time

Job summary

Better Brands Collective in Australia is seeking a Campaign Manager to lead Meta & Google Ads for service-based clients. This remote, part-time contractor role focuses on building, launching, and optimizing lead-gen campaigns with strong tracking and analytics.

You’ll work across GTM/GA4, conversion tracking, and landing pages, collaborating with creative teams to drive qualified leads at viable costs while maintaining client relationships.

Qualifications

• Proven experience running Meta and Google Ads for service-based businesses.
• Ability to generate qualified leads at a commercially viable cost.
• Hands-on experience with GTM, GA4, Meta Pixel, CAPI and server-side tracking.
• Experience building landing pages with Wix Studio, WordPress or Webflow.

Responsibilities

• Build, launch and optimise lead generation campaigns across Meta Ads and Google Ads.
• Develop campaign structures, audiences and budgets per client.
• Implement conversion tracking using GTM, GA4, Meta Pixel and CAPI.
• Test landing pages and ensure campaigns are measurable and well attributed.
• Collaborate with the creative team on messaging and landing pages.
• Explain performance and recommendations to clients in a professional manner.
• Monitor lead quality and cost per qualified lead to improve outcomes.

Skills

Campaign management

Client communication

Analytical thinking

Strategic planning

Independent problem solving

Tools

GTM

GA4

Meta Pixel

CAPI

Stape.io

Wix Studio

WordPress

Webflow

Looker Studio

Job description

Meta & Google Ads Campaign Manager | Service Business Lead-Gen | Remote

Better Brands has helped to generate tens of millions of dollars in revenue for service-based businesses, all while building stronger brands and generating real trust at scale through storytelling-led marketing.

Our approach is built around a simple philosophy:

We help businesses uncover what makes them different, communicate that through compelling content and turn it into campaigns that generate qualified leads and measurable revenue.

We combine storytelling, video production, conversion-focused landing pages, Meta and Google advertising, and reliable measurement.

We're looking for an experienced Campaign Manager who can help us deliver exceptional results for our growing portfolio of service-based business clients.

www.betterbrandscollective.com

The Role

You’ll be responsible for helping build, launch, manage and optimise lead generation campaigns across Meta Ads and Google Ads for selected Better Brands clients.

These include:

Growth Partnership clients: Businesses where we build and continuously optimise their marketing and customer acquisition systems.

Foundations Campaign clients: Businesses where we establish their initial campaigns, conversion tracking and lead generation infrastructure before handing the system over.

This is a hands-on role. We're not looking for someone who simply delegates work, launches advertisements or produces reports.

We're looking for someone who understands the complete customer acquisition process and knows how to improve it.

Your primary objective is to consistently generate qualified leads at a commercially viable cost, with a clear understanding of whether those leads are turning into real customers.

Key Responsibilities

1. Meta & Google Ads Management

Build, launch and optimise lead generation campaigns across Meta Ads and Google Ads.

Develop campaign structures, audiences, targeting and budgets suited to each client's objectives.

Work with our creative team to identify strong advertising angles, messaging and creative requirements.

Regularly monitor performance and make informed optimisation decisions.

Identify opportunities to improve lead volume, cost per qualified lead and conversion quality.

2. Conversion Tracking & Technical Setup

Implement and troubleshoot conversion tracking across websites, landing pages and advertising platforms.

Work confidently with Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel and Conversions API (CAPI).

Understand and implement server-side tracking, including platforms such as Stape.io.

Configure relevant Google Ads conversions and appropriate enhanced conversion tracking.

Test and validate lead events, form submissions and other conversion actions.

Ensure lead generation campaigns are measurable, reliable and properly attributed.

Ideally, have hands-on experience personally building, publishing and launching conversion-focused landing pages as part of Meta and Google Ads campaigns.

Be comfortable using website builders such as Wix Studio, WordPress or similar platforms.

Understand how messaging, user experience, calls to action and lead forms influence conversion rates.

Connect landing pages to appropriate conversion tracking, lead capture and CRM systems.

Identify conversion issues and implement or recommend practical improvements.

Collaborate with our creative team on page structure, messaging and design where required.

Develop a practical understanding of each client's business, ideal customer, services and commercial goals.

Translate those insights into appropriate campaign strategies.

Participate in selected client onboarding and strategy discussions where required.

Communicate professionally, confidently and effectively with clients, explaining campaign performance, recommendations and technical information in a clear, approachable manner.

Monitor lead quality, not just lead volume, and use client feedback to improve campaign performance.

Maintain clear campaign records and communicate meaningful results, insights and next steps to the Better Brands team.

Essential Experience & Skills

We’re specifically looking for someone who can demonstrate:

Proven experience running both Meta and Google Ads campaigns for service-based businesses.

Tangible examples of generating qualified leads at a commercially viable cost.

Strong knowledge of Google Ads Search campaigns and Meta lead generation campaigns.

Hands-on technical experience with GTM, GA4, Meta Pixel, CAPI and server-side conversion tracking.

Familiarity with Stape.io or comparable server-side tracking solutions.

The ability to troubleshoot conversion events, tracking discrepancies and attribution issues.

An understanding of landing-page conversion optimisation and customer acquisition economics.

Excellent client communication skills, including the ability to confidently discuss performance, explain strategy, manage expectations and build professional relationships.

Strong organisation, initiative and independent problem-solving skills.

Important: Experience running e-commerce campaigns alone isn’t sufficient.

Our clients are predominantly service-based businesses where the customer journey often involves an enquiry, phone call, consultation, quote or booking before a sale occurs.

You need to understand how to optimise for these types of outcomes, not simply online purchases.

Highly Regarded

Demonstrated experience independently building and launching campaign landing pages, including live examples of pages you’ve personally created.

Experience building landing pages in Wix Studio, WordPress, Webflow or similar platforms.

Experience integrating forms, CRM systems, email automation and lead capture workflows.

Experience using Looker Studio or other reporting dashboards.

Experience working with creative teams to develop high-performing video advertisements.

Experience teaching, mentoring or coaching others in Meta and Google advertising.

Potential Opportunity ~ Better Brands Collective

Alongside our done‑for‑you client services, we’ve developed the Better Brands Collective, an online community helping service-based business owners build and operate their own marketing systems.

For the right candidate, there may be opportunities to contribute as a specialist coach, helping members understand advertising platforms, troubleshoot campaigns and implement effective lead generation strategies.

This isn’t an initial requirement, but it could become an exciting part of the role as the Collective grows.

Hours, Remuneration & Growth:

This is initially a part-time contractor (starting) arrangement at $60 AUD per hour, with approximately 6-8 hours per week available, depending on client requirements.

We expect the role to develop as our client portfolio grows, potentially offering additional campaigns, increased hours and broader responsibilities.

We’re looking for someone who values quality, takes ownership of their work and enjoys being part of a small, ambitious team.

What Success Looks Like

You’ll be doing a great job when:

Our clients are consistently generating relevant, qualified leads at sustainable acquisition costs.

Campaign performance is measured accurately, with minimal tracking issues.

Advertising, landing pages and conversion tracking work together as one connected system.

Campaign performance is proactively monitored and improved.

Clients receive clear, professional communication and understand what’s happening with their campaigns.

Our team has confidence that campaigns are being managed thoughtfully and consistently.

Client feedback about lead quality is actively informing campaign decisions.

Ultimately, success isn’t measured by how many ads you launch. It’s measured by the quality of the commercial outcomes you help generate.