Marketing Specialist - Brand

Teachers Health Group; Brisbane; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working model

Subsidised private health insurance

Discounts on our products and services

Generous employee wellbeing program

Easily accessible by public transport

Job summary

Teachers Health Group is seeking a Marketing Specialist - Brand to champion our brand across customer and employee touchpoints. You will review campaigns, provide guidance on visual identity and tone, and support brand governance to ensure consistent outcomes.

Collaborate with designers, agencies and internal stakeholders, develop brand templates and resources, and help drive customer-focused marketing across channels.

Qualifications

• 2-5 years' experience in brand marketing
• Qualification in Marketing, Communications, Business or related discipline
• Experience applying brand guidelines across channels and touchpoints
• Experience reviewing creative assets and marketing materials
• Strong written and verbal communication skills
• Experience working with designers, agencies and stakeholders
• High attention to detail and strong organizational skills
• Experience in regulated industries is highly regarded
• Exposure to CRM, lifecycle or customer journey marketing is highly regarded
• Experience in health/health insurance or customer-centric environments

Responsibilities

• Review marketing, member, customer and employee-facing assets for brand alignment
• Provide feedback on visual identity, tone and brand application
• Support brand governance, QA and approval processes
• Collaborate with internal stakeholders, designers, agencies and suppliers to deliver consistent outcomes
• Develop and rollout brand templates, toolkits and self-service resources
• Support campaign delivery by applying brand systems and ensuring consistency across channels
• Identify opportunities to improve brand processes, systems and stakeholder capability

Skills

Brand marketing

Stakeholder engagement

Attention to detail

Written communication

Verbal communication

Brand guidelines

Cross-functional teamwork

CRM experience

Health sector experience

Education

Marketing/Communications/Business degree

Job description

As the Marketing Specialist - Brand, you'll help champion and strengthen the Teachers Health brand by ensuring consistent, high-quality marketing and communications across all customer and employee touchpoints. Working closely with stakeholders across the business, you'll provide brand guidance, review campaigns and creative assets, and support the delivery of customer-focused marketing outcomes.

This role is ideal for a marketing professional who enjoys stakeholder engagement, has a strong eye for detail, and is passionate about building a consistent and engaging brand experience.

What we have to offer?

We at Teachers Health have a lot to offer,

• Hybrid working model (flex your work/life balance)
• Subsidised private health insurance
• Discounts on our products and services
• Generous employee wellbeing program
• Easily accessible by public transport

What will you do?

• Review marketing, member, customer and employee-facing assets to ensure alignment with brand guidelines and standards.
• Provide practical advice and constructive feedback on visual identity, tone of voice and brand application.
• Support brand governance, quality assurance and approval processes.
• Work closely with internal stakeholders, designers, agencies and suppliers to deliver consistent brand outcomes.
• Contribute to the development and rollout of templates, toolkits and self-service brand resources.
• Support campaign delivery by applying brand systems and ensuring consistency across channels.
• Identify opportunities to improve brand processes, systems and stakeholder capability.

What are we looking for?

• 2-5 years' experience in brand marketing or a closely related discipline.
• Qualification in Marketing, Communications, Business or a related discipline, or equivalent experience.
• Experience applying and maintaining brand guidelines across multiple channels and touchpoints.
• Demonstrated experience reviewing creative assets, communications and marketing materials.
• Strong written and verbal communication skills.
• Experience working with designers, agencies and cross-functional stakeholders.
• High attention to detail and strong organisational skills.
• Experience in regulated industries is highly regarded
• Exposure to CRM, lifecycle or customer journey marketing is highly regarded
• Experience within health, health insurance, financial services or other customer-centric environments.

Who are we?

Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 500,000 teachers, education staff & their families.

Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people that identify as LGBTQIA+. Applicants can request an adjustment at any stage during the recruitment process by getting in touch with ****@teachershealth.com.au