Marketing Lead

Teachers Health Group; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid working

Private health insurance

Product discounts

Wellbeing program

Public transport access

Collaborative team culture

Job summary

Teachers Health Group is seeking an experienced Marketing Lead to shape how our health products and services are brought to market. You will lead GTM planning across health services, health centres and product portfolios, developing compelling value propositions and messaging that align with customer journeys.

You will translate business priorities and customer insights into clear marketing plans, coordinating content and campaigns across multiple teams while partnering with Brand, Data &

Qualifications

• 8–12+ years across marketing, product marketing, services marketing or customer lifecycle roles.
• Strong experience in go-to-market strategy, planning and execution.
• Experience developing and marketing customer products and/or services.
• Experience coordinating content and campaigns across multiple channels and teams.
• Strong stakeholder management and cross-functional leadership capability.
• Experience partnering with Digital, Growth, Performance and Brand teams.

Responsibilities

• Lead go-to-market planning and delivery across health services, health centres and product portfolios.
• Develop compelling customer value propositions, positioning and messaging.
• Translate business priorities, customer insights and product strategies into clear, actionable marketing plans.
• Lead content planning and coordinate campaigns across multiple teams and channels.
• Enable Digital, Growth, Member Experience and Partnerships teams with clear briefs, messaging, content priorities and GTM direction.
• Ensure marketing activity aligns with customer journeys and broader business priorities.
• Partner closely with Brand, Audience & Performance, Data & Insights, Product and Health teams.
• Manage timelines, priorities, dependencies and risks across complex marketing initiatives.
• Monitor performance and use insights and results to continually refine marketing plans.
• Lead, coach and develop a team of marketing and content professionals, creating clear priorities and strong delivery rhythms.

Skills

Go-to-market strategy

Cross-functional leadership

Marketing planning

Content planning

Stakeholder management

Education

Marketing/Communications/Business degree

Job description

• Lead go-to-market strategy across a diverse portfolio.
• Shape customer propositions and campaigns across Brand, Digital, Growth and CX.
• Lead a talented team, influencing marketing strategy across the organisation.

We're looking for an experienced Marketing Lead to shape how our products, health services and health centres are brought to market, ensuring our marketing activity is customer-led, strategically aligned and delivering meaningful results.

What we have to offer?

• Hybrid working model (flex your work/life balance).
• Subsidised private health insurance.
• Discounts on our products and services.
• Generous employee wellbeing program.
• Easily accessible by public transport.
• Supportive and Collaborative team culture.

What you'll be doing

• Lead go-to-market planning and delivery across health services, health centres and product portfolios.
• Develop compelling customer value propositions, positioning and messaging.
• Translate business priorities, customer insights and product strategies into clear, actionable marketing plans.
• Lead content planning and coordinate campaigns across multiple teams and channels.
• Enable Digital, Growth, Member Experience and Partnerships teams with clear briefs, messaging, content priorities and GTM direction.
• Ensure marketing activity aligns with customer journeys and broader business priorities.
• Partner closely with Brand, Audience & Performance, Data & Insights, Product and Health teams.
• Manage timelines, priorities, dependencies and risks across complex marketing initiatives.
• Monitor performance and use insights and results to continually refine marketing plans.
• Lead, coach and develop a team of marketing and content professionals, creating clear priorities and strong delivery rhythms.

What are we looking for?

• Relevant qualifications in Marketing, Communications or Business, or equivalent marketing experience.
• 8-12+ years' experience across marketing, product marketing, services marketing or customer lifecycle roles.
• Strong experience in go-to-market strategy, planning and execution
• Experience developing and marketing customer products and/or services.
• Experience coordinating content and campaigns across multiple channels and teams.
• Strong stakeholder management and cross-functional leadership capability.
• Experience partnering with Digital, Growth, Performance and Brand teams.
• A track record of translating business strategy and customer insight into measurable marketing outcomes.

Experience within health, member-based or purpose-led organisations would be advantageous, as would experience delivering go-to-market strategies within highly regulated environments.

Who are we?

Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 500,000 teachers, education staff & their families.

Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people who identify as LGBTQIA+. Applicants can request reasonable adjustments at any stage of the recruitment process by contacting [e-mail].

The Diversity Council Australia has recognised our ongoing commitment to fostering an inclusive culture. We've consistently exceeded the Australian Workforce average in their Inclusion@Work Index and are thrilled to be named an inclusive employer once again for 2025-2026.