Marketing Lead

Teachers Health Fund; Brisbane; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Subsidised private health insurance

Discounts on products and services

Wellbeing program

Hybrid working model

Public transport access

Collaborative team culture

Job summary

Teachers Health Fund is seeking an experienced Marketing Lead in Australia to shape how our products, health services and health centres are brought to market. You will ensure customer-led strategies, align with business priorities and deliver meaningful results.

The role focuses on developing compelling positioning, coordinating campaigns across teams, and leading a diverse marketing and content team within a hybrid work environment.

Qualifications

• 8–12+ years’ experience across marketing, product marketing, services marketing or customer lifecycle roles.
• Strong experience in go-to-market strategy, planning and execution.
• Experience developing and marketing customer products and/or services.
• Experience coordinating content and campaigns across multiple channels and teams.
• Strong stakeholder management and cross-functional leadership capability.
• Experience partnering with Digital, Growth, Performance and Brand teams.

Responsibilities

• Lead go-to-market planning and delivery across health services, health centres and product portfolios.
• Develop compelling customer value propositions, positioning and messaging.
• Translate business priorities, customer insights and product strategies into clear, actionable marketing plans.
• Lead content planning and coordinate campaigns across multiple teams and channels.
• Enable Digital, Growth, Member Experience and Partnerships teams with clear briefs, messaging, content priorities and GTM direction.
• Ensure marketing activity aligns with customer journeys and broader business priorities.
• Partner closely with Brand, Audience & Performance, Data & Insights, Product and Health teams.
• Manage timelines, priorities, dependencies and risks across complex marketing initiatives.
• Monitor performance and use insights and results to continually refine marketing plans.
• Lead, coach and develop a team of marketing and content professionals, creating clear priorities and strong delivery rhythms.

Skills

Go-to-market strategy

Stakeholder management

Leadership

Content planning

Brand messaging

Cross-functional collaboration

Education

Marketing/Communications/Business qualification

Job description

We’re looking for an experienced Marketing Lead to shape how our products, health services and health centres are brought to market, ensuring our marketing activity is customer-led, strategically aligned and delivering meaningful results.

What we have to offer?

• Subsidised private health insurance.
• Discounts on our products and services.
• Generous employee wellbeing program.
• Easily accessible by public transport.
• Supportive and Collaborative team culture.

We’re looking for an experienced Marketing Lead to shape how our products, health services and health centres are brought to market, ensuring our marketing activity is customer-led, strategically aligned and delivering meaningful results.

What we have to offer?

• Hybrid working model (flex your work/life balance).
• Subsidised private health insurance.
• Discounts on our products and services.
• Generous employee wellbeing program.
• Easily accessible by public transport.
• Supportive and Collaborative team culture.

What you’ll be doing

• Lead go-to-market planning and delivery across health services, health centres and product portfolios.
• Develop compelling customer value propositions, positioning and messaging.
• Translate business priorities, customer insights and product strategies into clear, actionable marketing plans.
• Lead content planning and coordinate campaigns across multiple teams and channels.
• Enable Digital, Growth, Member Experience and Partnerships teams with clear briefs, messaging, content priorities and GTM direction.
• Ensure marketing activity aligns with customer journeys and broader business priorities.
• Partner closely with Brand, Audience & Performance, Data & Insights, Product and Health teams.
• Manage timelines, priorities, dependencies and risks across complex marketing initiatives.
• Monitor performance and use insights and results to continually refine marketing plans.
• Lead, coach and develop a team of marketing and content professionals, creating clear priorities and strong delivery rhythms.

What are we looking for?

• Relevant qualifications in Marketing, Communications or Business, or equivalent marketing experience.
• 8–12+ years’ experience across marketing, product marketing, services marketing or customer lifecycle roles.
• Strong experience in go-to-market strategy, planning and execution
• Experience developing and marketing customer products and/or services.
• Experience coordinating content and campaigns across multiple channels and teams.
• Strong stakeholder management and cross-functional leadership capability.
• Experience partnering with Digital, Growth, Performance and Brand teams.
• A track record of translating business strategy and customer insight into measurable marketing outcomes.

Experience within health, member-based or purpose-led organisations would be advantageous, as would experience delivering go-to-market strategies within highly regulated environments.

Who are we?

Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund exclusively for the education community. As a not-for-profit health fund, we exist for our members covering the lives of over 500,000 teachers, education staff & their families.

Due to the high number of applicants, only shortlisted candidates will be contacted.

Teachers Health values diversity and inclusion and encourages applications from people with diverse backgrounds including First Nations people, people with disability, people from diverse cultural and linguistic backgrounds, and people who identify as LGBTQIA+. Applicants can request reasonable adjustments at any stage of the recruitment process by contacting ****@teachershealth.com.au.