Marketing Specialist

HQ(HongQi) Australia Smart EV; Sydney; Presencial; AUD 70.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay

Career development

Flexible work

Health benefits

EV industry impact

Descripción de la vacante

HQ(HongQi) Australia Smart EV is seeking a Marketing Specialist to join our Alexandria, NSW team. In this full-time role you will develop and execute marketing strategies to boost brand awareness, customer engagement, and growth in the Australian EV market.

You will create content for social media, email campaigns, and website copy; manage campaigns across channels; analyse performance; and collaborate with sales, product, and communications to ensure consistent messaging.

Formación

• 3-5 years of experience in marketing, marketing communications, or a related role.
• Proven experience in developing and executing marketing campaigns across multiple channels.
• Strong written and verbal communication skills with the ability to create compelling content.

Responsabilidades

• Develop and implement comprehensive marketing campaigns across digital and traditional channels to promote HQ(HongQi) products and services.
• Create engaging marketing content, including social media posts, email campaigns, website copy, and promotional materials.
• Manage social media accounts and community engagement to build brand loyalty and customer relationships.
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategy.
• Collaborate with sales, product, and communications teams to ensure consistent messaging and brand alignment.
• Monitor campaign performance, analyse metrics, and prepare detailed reports on marketing effectiveness and ROI.
• Coordinate with external agencies and vendors on advertising placements and creative production.
• Support the organisation of events, product launches, and promotional activities.
• Stay updated on industry trends, market developments, and emerging marketing technologies within the EV sector

Conocimientos

Campaign management

Content creation

Digital marketing

Analytics

Social media

Herramientas

CRM platforms

Marketing automation

CMS

SEO/SEM tools

Descripción del empleo

We are seeking a talented Marketing Specialist to join the dynamic marketing and communications team at HQ(HongQi) Australia Smart EV. This is a full-time position based in Alexandria, NSW. As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, customer engagement, and business growth within the rapidly evolving electric vehicle market. This position offers the opportunity to make a significant impact on our market presence and contribute to the company's strategic objectives in the Australian EV sector.

Key responsibilities

• Develop and implement comprehensive marketing campaigns across digital and traditional channels to promote HQ(HongQi) products and services
• Create engaging marketing content, including social media posts, email campaigns, website copy, and promotional materials
• Manage social media accounts and community engagement to build brand loyalty and customer relationships
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategy
• Collaborate with sales, product, and communications teams to ensure consistent messaging and brand alignment
• Monitor campaign performance, analyse metrics, and prepare detailed reports on marketing effectiveness and ROI
• Coordinate with external agencies and vendors on advertising placements and creative production
• Support the organisation of events, product launches, and promotional activities
• Stay updated on industry trends, market developments, and emerging marketing technologies within the EV sector

What we're looking for

• 3-5 years of experience in marketing, marketing communications, or a related role
• Proven experience in developing and executing marketing campaigns across multiple channels
• Strong written and verbal communication skills with the ability to create compelling content
• Proficiency in digital marketing tools and platforms, including social media management and analytics
• Experience with marketing automation tools, CRM systems, and content management systems
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong project management capabilities with the ability to manage multiple campaigns simultaneously
• Creative thinking and problem-solving abilities with attention to detail
• Knowledge of the automotive or electric vehicle industry is highly desirable
• Experience with graphic design or video production is a plus

What we offer

• competitive remuneration packages
• opportunities for professional development and career advancement
• flexible working arrangements
• health and wellness programmes
• the opportunity to be part of a forward-thinking company revolutionising the automotive landscape in Australia

About us

HQ (HongQi) Australia Smart EV is a leading automotive organisation specialising in smart electric vehicle solutions. HongQi — SMART ELEVATES LUXURY — brings innovative, sustainable, high-quality vehicles and services to the Australian market. In China, HongQi outsells Zeekr by more than 2 to 1, so you'll be backed by real scale and momentum. We're an ambitious, forward-thinking business at the forefront of the EV revolution — offering you the chance to be part of a dynamic, rapidly evolving industry.