Marketing Specialist

JUICE & CO Pty Ltd; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Juice & Co Pty Ltd is seeking a Marketing Specialist to identify market opportunities and develop, implement, and coordinate strategies that heighten brand presence and consumer engagement. You will work with internal stakeholders to align activities with business objectives and ensure consistent brand messaging across channels.

The role focuses on planning campaigns, supporting retail and wholesale distribution, and collaborating with agencies to deliver impactful marketing programs for a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in a marketing, brand, or content role.
• Strong knowledge of market techniques and data analysis tools.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and organisational skills.

Responsibilities

• Conduct market research and analyse trends, consumer preferences, and competitor activity to assess potential demand.
• Identify market opportunities relevant to fresh and chilled juice products and distribution channels.
• Develop, implement and review marketing strategies aligned with business objectives.
• Plan, coordinate and manage advertising and campaigns across channels to increase awareness and support sales.
• Advise on target markets, product mix, pricing, and promotional strategies to improve market performance.
• Strengthen brand awareness and promote product ranges and distribution presence.
• Coordinate development of marketing materials and digital content across platforms, liaising with agencies and providers.
• Monitor campaign performance and provide reports and recommendations to management.
• Support growth through marketing programs and market expansion initiatives.

Skills

Market research

Data analysis

Campaign planning

Content creation

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Market analysis tools

Job description

Juice & Co Pty Ltd is a distinguished Australian enterprise, 100% locally owned and operated. Nestled in Sydney, our state-of-the-art manufacturing facilities underpin our commitment to delivering top-tier products and services. We distribute across the Eastern Seaboard and extend our reach into the vibrant state of South Australia. Our extensive lineup features fresh, chilled juice products, with a core focus on 100% pure fruit juice. Every batch is crafted daily to lock in the highest possible quality, bringing uncompromised natural goodness to every sip.

About the role

We are seeking a motivated and creative Marketing Specialist to join our team. In this role, you will be responsible for identifying market opportunities and developing, implementing and coordinating marketing strategies that enhance our brand presence, drive consumer engagement, and support our retail and wholesale distribution channels. You will work closely with internal stakeholders to align marketing activities with business objectives and ensure consistent brand communication across all channels.

Key responsibilities

Conducting market research and analysing market trends, consumer preferences, competitor activity, and other relevant market data to assess potential demand, identify potential market opportunities and support marketing decisions

Identifying and evaluating market opportunities relevant to the company's fresh and chilled juice product portfolio and distribution channels, including emerging consumer segments, market demand, and competitive positioning

Developing, implementing and reviewing marketing strategies, objectives, policies, and programs in alignment with the company's business and commercial objectives

Planning, coordinating and managing advertising, promotional and marketing campaigns across relevant channels to increase consumer awareness, promote the company's products and brands, and support sales objectives

Advising management on target markets, product mix and positioning, pricing, advertising and promotional strategies to improve market performance and product competitiveness

Developing and coordinating strategies to strengthen brand awareness and promote the company's product range, brands, and distribution presence

Coordinating the development of marketing materials, digital content, and promotional communications, including the scheduling and publishing of marketing content across relevant platforms, and liaising with external marketing agencies, media providers, designers, and other service providers to support campaign delivery

Monitoring and evaluating the effectiveness of marketing initiatives and campaign performance, analysing relevant marketing data, and providing regular reports and recommendations to management

Supporting business growth and development through the implementation of marketing programs, market expansion initiatives, and promotional strategies aligned with the company's broader business development and commercial objectives

Skills and Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

Previous experience in a marketing, brand, or content role

Strong knowledge of market techniques and data analysis tools

Excellent written and verbal communication skills

Ability to work independently and collaboratively in a fast-paced environment

Strong attention to detail and organisational skills