Brand & Growth Marketing Specialist

JUICE & CO Pty Ltd; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Juice & Co Pty Ltd is seeking a Marketing Specialist to identify market opportunities and develop, implement, and coordinate strategies that heighten brand presence and consumer engagement. You will work with internal stakeholders to align activities with business objectives and ensure consistent brand messaging across channels.

The role focuses on planning campaigns, supporting retail and wholesale distribution, and collaborating with agencies to deliver impactful marketing programs for a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience in a marketing, brand, or content role.
• Strong knowledge of market techniques and data analysis tools.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and organisational skills.

Responsibilities

• Conduct market research and analyse trends, consumer preferences, and competitor activity to assess potential demand.
• Identify market opportunities relevant to fresh and chilled juice products and distribution channels.
• Develop, implement and review marketing strategies aligned with business objectives.
• Plan, coordinate and manage advertising and campaigns across channels to increase awareness and support sales.
• Advise on target markets, product mix, pricing, and promotional strategies to improve market performance.
• Strengthen brand awareness and promote product ranges and distribution presence.
• Coordinate development of marketing materials and digital content across platforms, liaising with agencies and providers.
• Monitor campaign performance and provide reports and recommendations to management.
• Support growth through marketing programs and market expansion initiatives.

Skills

Market research

Data analysis

Campaign planning

Content creation

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Market analysis tools

Job description

Juice & Co Pty Ltd is seeking a Marketing Specialist to identify market opportunities and develop, implement, and coordinate strategies that heighten brand presence and consumer engagement. You will work with internal stakeholders to align activities with business objectives and ensure consistent brand messaging across channels.

The role focuses on planning campaigns, supporting retail and wholesale distribution, and collaborating with agencies to deliver impactful marketing programs for a