Multi-Brand Digital Marketing Specialist

Kinyara Health; Melbourne; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Meaningful work

Growth opportunity

Broad exposure

Hybrid work with Balaclava anchor day

Job summary

Kinyara Health is hiring a Digital Marketing Specialist to support marketing across six home care brands. You will write content, manage websites, and help execute campaigns across channels.

You’ll collaborate with the Growth team to grow leads and engagement while delivering high-quality brand experiences. The role combines hands-on content creation, campaign execution, and performance reporting in a hybrid Melbourne-based environment, with opportunities to grow into more strategic work over

Qualifications

• Background in marketing, communications, journalism or related field.
• Strong writing and storytelling skills.
• Australian working rights.
• Hybrid work with anchor day in Balaclava office.

Responsibilities

• Own projects from start to finish.
• Create content for websites, blogs, email campaigns, social media and other digital channels that engages audiences and drives action.
• Manage website content and landing pages.
• Publish, maintain and improve digital assets while ensuring content is accurate and user-friendly.
• Support digital campaigns and planning across multiple brands and channels.
• Help generate and nurture leads through campaigns and CRM initiatives.
• Monitor campaign performance and use data to optimise activity.

Skills

Strong writing

Storytelling

Results-focused mindset

Attention to detail

Independent work

Curiosity and growth mindset

Digital marketing exposure

Commercial awareness

Proactive can-do attitude

Team-first approach

Education

Marketing/Communications/Journalism degree or equivalent

Tools

Content management systems

Email marketing

CRM platforms

Social media management

Job description

About Us

Kinyara Health is a business with a unique mission: to keep personal, local care alive for ageing Australians and people living with disability, helping individuals find their forever home care within one of our remarkable, community-founded brands across New South Wales, Victoria and South Australia.

About Us

Kinyara Health is a business with a unique mission: to keep personal, local care alive for ageing Australians and people living with disability, helping individuals find their forever home care within one of our remarkable, community-founded brands across New South Wales, Victoria and South Australia.

In the face of significant industry reform, we've doubled down on this commitment. As a result, Kinyara has grown at pace, expanding into the hearts and homes of more Australians while staying true to the local care that defines us.

Our growing group operates through a distinctive service model, where long-established community businesses have their histories and connections honoured. These local teams are supported by shared services and a technology-forward approach that strengthens consistency and sustainability without compromising client experience or community connection.

Through growth and transition, we remain deeply anchored to our purpose, quality standards and culture, creating an environment that attracts thoughtful, capable people who are motivated to do meaningful work and make a genuine impact.

About The Role

Reporting to the Marketing Manager, the Digital Marketing Specialist is part of Kinyara Health's Growth team, supporting marketing activity across six home care brands and helping more Australians discover, engage with and access our services.

This is a hands-on digital marketing role that combines content creation, campaign execution, website management, lead generation and digital performance reporting. You'll work closely with our Marketing Manager, helping deliver marketing activity across multiple brands while building the skills, confidence and capability to take on increasingly strategic work over time.

From publishing website content and coordinating campaigns through to creating compelling copy and supporting paid media activity, you'll play a key role in keeping our marketing engine running smoothly. You'll be trusted to take ownership of projects, work autonomously and see work through from concept to completion.

We're looking for someone who is ambitious, curious and eager to learn. Someone who isn't afraid to roll up their sleeves, get stuck into the operational work and build a career that grows alongside the business.

This Role Involves

• Owning projects from start to finish
• – Taking accountability for marketing activities, ensuring work is delivered accurately, on time and to a high standard.
• Creating compelling content
• – Writing content for websites, blogs, email campaigns, social media and other digital channels that engages audiences and drives action.
• Managing website content and landing pages
• – Publishing, maintaining and improving digital assets while ensuring content is accurate and user-friendly.
• Supporting digital campaigns
• – Assisting with planning, coordination, implementation and review of campaigns across multiple brands and channels.
• Helping generate and nurture leads
• – Supporting campaigns, CRM initiatives and performance activities that contribute to business growth.
• Using data to improve outcomes
• – Monitoring campaign performance, identifying opportunities and helping optimise marketing activity through insights and reporting.
• Supporting paid media activity
• – Assisting with Google Ads, Meta campaigns and campaign optimisation.
• Working across multiple brands
• – Learning the nuances of each business while maintaining consistency, quality and strong brand representation.
• Continuously building capability
• – Developing new digital marketing skills, embracing feedback and taking on increasingly strategic responsibilities over time.

About You

You're a marketer who likes making things happen. You take ownership, see projects through and care about outcomes, not just ticking boxes. Whether your background is in marketing, communications, journalism, content creation or a fast-paced startup environment, you're someone who enjoys learning, solving problems and producing work you're proud of. Most importantly, you're hungry to grow.

Our Ideal Candidate Will Also Have

• Strong writing and storytelling skills
• – You're confident creating content that informs, engages and drives action.
• A results-focused mindset
• – You care about the impact your work has and enjoy seeing measurable outcomes.
• Attention to detail
• – You take pride in accuracy and naturally spot things others miss.
• The ability to work independently
• – You're comfortable managing competing priorities and following work through to completion.
• Curiosity and a growth mindset
• – You're eager to learn, take feedback on board and continuously improve.
• Digital marketing exposure
• – Experience with websites, content management systems, email marketing, CRM platforms or social media channels.
• Commercial awareness
• – You understand that marketing exists to support business growth, customer engagement and lead generation.
• A proactive, can-do attitude
• – You find solutions, take initiative and don't wait to be told what to do.
• A team-first approach
• – You're collaborative, low ego and enjoy working with others to achieve outcomes.

Other Role Requirements

• Qualification in Marketing, Communications, Journalism or a related discipline, or equivalent practical experience.
• Australian working rights.
• Ability to work in a hybrid environment, including one anchor day per week in our Balaclava office.

About The Good Stuff

Joining Kinyara Health means being part of a business that is growing rapidly while staying deeply connected to its purpose.

In Return, You'll Enjoy

• Meaningful work
• – Use marketing to help more Australians connect with services that genuinely improve quality of life.
• A genuine growth opportunity
• – Learn directly from an experienced marketing leader and build strategic marketing capability over time.
• Broad exposure
• – Work across six established brands, multiple audiences and a diverse range of marketing activities.
• Flexibility
• – Predominantly work from home with one anchor day in our Balaclava office.
• Variety and autonomy
• – No rigid silos, no being boxed into one area of marketing. You'll have the opportunity to grow your skills and shape your development.
• A collaborative and supportive team
• – Work alongside people who are passionate, ambitious and committed to doing great work.

About The Process

Our recruitment process includes: Initial interview with the Marketing Manager and People & Culture. Psychometric assessment. Final interview with key stakeholders. And because attention to detail matters in marketing and we want to know more about YOU …