Marketing Specialist

Sharp & Carter; Parramatta; On-site; AUD 70,000 - 100,000; Full time

Job summary

Sharp & Carter in Australia is seeking a Marketing Specialist to support ANZ marketing across campaigns, content, and reporting, in coordination with sales and the global brand team. You will help plan the annual calendar, adapt global assets, and drive multi-channel campaigns end to end.

Ideal candidates have 1–3 years in a generalist marketing role, a marketing or business degree, strong digital skills, and excellent writing.

Qualifications

• 1–3 years in a generalist B2B marketing role.
• Bachelor's degree in marketing, communications, business or related field.
• Proven ability to plan and deliver multi-channel campaigns end-to-end.
• Strong digital skills including social, email, CMS, Google Analytics/Ads, and Meta Ads.
• Excellent writing and storytelling with strong brand sense.
• Highly organised to juggle multiple projects and stakeholders.
• Commercial mindset and data-driven decision making with sales in view.

Responsibilities

• Build ANZ marketing calendar and run B2B campaigns across email, social, paid digital, print and trade channels, from brief to results.
• Adapt global brand guidelines for the local market and lead launches of new styles with the sales team.
• Build co-op and joint marketing programs with distributors and promotional resellers, providing sales with catalogues, price lists and training.
• Coordinate trade shows, customer events and open days, and foster relationships with printers and decorators.
• Create and commission copy, photography, video and social content; manage local social media, email marketing and website content.
• Keep product data, imagery and specs accurate across distributor sites and plan paid search and social within budget.
• Report monthly on campaign performance, leads and ROI; manage budgets, purchase orders and suppliers.

Skills

Campaign planning

Multi-channel campaigns

Digital marketing

Copywriting

Brand consistency

Organised

Commercial mindset

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Tools

CMS platforms

Google Analytics

Meta Ads

Job description

Overview

Reporting to the Marketing Manager, the Marketing Specialist will help run marketing across Australia and New Zealand, working closely with the local sales team and the global brand team. The role covers the full mix: campaigns, trade and channel support, digital content, and reporting.

Responsibilities

• Help build the annual ANZ marketing calendar, and plan and run B2B campaigns across email, social, paid digital, print and trade channels, from brief to results.
• Adapt global brand guidelines, campaigns and assets for the local market, and lead launches of new styles, colours and ranges with the sales team.
• Build co-op and joint marketing programs with distributors and promotional resellers, and give sales what they need to sell: catalogues, price lists, sell sheets, presentations, samples and product training.
• Coordinate trade shows, customer events and open days, and build relationships with printers and decorators through showcases, print tests, case studies and partner content.
• Create and commission copy, photography, video and social content that shows off fabric, fit and print results, and manage local social media, email marketing and website content.
• Keep product data, imagery and specifications accurate across distributor sites, catalogues and digital channels, and plan paid search and social within budget, working with agencies where needed.
• Report monthly on campaign performance, leads and ROI. You’ll also manage budgets, purchase orders and suppliers.

Skills

• Minimum 1 - 3 years' experience in a similar ''generalist'' role, ideally in B2B, apparel, promotional products, wholesale or consumer goods.
• Bachelor's degree in marketing, communications, business or a related field.
• Proven ability to plan and deliver multi-channel campaigns end to end, on time and on budget.
• Strong digital skills: social media, email platforms, CMS, Google Analytics/Ads and Meta Ads.
• Excellent writing and storytelling, with a sharp eye for design and brand consistency.
• Highly organised, able to juggle multiple projects and stakeholders in a fast-moving team.
• Commercial mindset, comfortable working closely with sales and using data to make decisions.