Marketing Specialist

SELVA RE PTY LTD; Myocum; On-site; AUD 72,000 - 88,000; Full time

Job summary

Venini Australia is seeking a Marketing Specialist to drive opportunities for our luxury décor brand and Glencairn Estate hospitality business in NSW. Reporting to the Sales Manager, you will plan pricing, promotions, and integrated campaigns across digital, events and PR.

The role requires a marketing background, strong digital skills (Google Ads, Meta, SEO), and the ability to research markets and translate data into strategy.

Qualifications

• Bachelor degree or higher with at least 1 year of relevant marketing experience
• Strong digital marketing skills across Google Ads, Meta, email, and SEO
• Proven ability to research markets and translate data into strategy

Responsibilities

• Conduct market research to identify opportunities for products and services
• Analyze consumer demand and competition in Australia luxury markets
• Share market insights with Venini design and production teams in Italy
• Plan pricing, promotions and distribution channels for two brands
• Develop and run integrated marketing plans and campaigns across both businesses
• Manage Google Ads and Meta campaigns and track performance

Skills

Digital marketing

Market research

Strategic planning

Brand positioning

Communication

Education

Bachelor's degree

Tools

Google Ads

Meta (Facebook/Instagram)

SEO

Job description

Job Type: Permanent position | Full time position

Job Description

Salva Re Pty Ltd, trading as Venini Australia are the exclusive Australian importer and distributor of Venini S.p. A., one of the world's most prestigious makers of Murano glass. We also run Glencairn Estate, a rural property in NSW offering camping and glamping, short-stay accommodation, a rental house, a petting zoo, and a warehouse and coffee trailer for hire. The Role Reporting to the Sales Manager, the full-time Marketing Specialist will be responsible for finding new market opportunities and planning, coordinating and delivering pricing and promotions for both our luxury décor brand and our rural hospitality business.

Key Responsibilities

• Commissioning and carrying out market research to find opportunities for new and existing products and services
• Analysing consumer demand and competitor activity in the Australian luxury décor and rural hospitality markets, and turning the findings into clear recommendations
• Sharing market insights with the Venini design and production team in Italy
• Advising on the marketing mix, including product range, pricing, advertising, sales promotion and distribution channels
• Building a local pricing framework for the Venini range, adapted from Italian benchmark pricing
• Developing and running integrated marketing plans and programs across both businesses
• Planning and managing paid digital campaigns on Google Ads and Meta
• Planning PR and media activity, and managing relationships with industry bodies, trade associations and media
• Building Venini's brand visibility in Australia, including leading a luxury trade show for architects, interior designers and retailers
• Scheduling brand content across the website and social media, and managing Glencairn Estate's listings on Hipcamp and Airbnb
• Tracking campaign and channel performance and report on reach, engagement and lead generation

About You

• A level of skill commensurate with a Bachelor Degree or higher qualification together with at least one year of relevant work experience, OR at least 5 years of relevant experience in lieu of formal qualifications
• Strong digital marketing skills (Google Ads, Meta, email, SEO)
• Proven ability to research markets and turn the data into strategy
• Excellent written and verbal communication skills
• Strong project management skills and the ability to juggle priorities across two business lines
• An understanding of luxury brand positioning

Salary: $80,000 + Superannuation