Marketing Specialist — Property Development & Growth

rays projects pty ltd; Melbourne; On-site; AUD 80,000 - 90,000; Full time

Job summary

Rays Projects Pty Ltd in Melbourne is seeking a Marketing Specialist to develop and implement marketing initiatives, strengthen our brand identity, and support business growth across property development and construction projects.

You will conduct market research, plan campaigns across digital and traditional channels, and coordinate messaging to ensure a consistent professional image. The role offers a full-time position with a competitive salary and opportunities for professional development.

Qualifications

• Bachelor's degree or higher in marketing with at least 3 years' experience.
• Experience developing and implementing marketing strategies and campaigns.
• Strong market research, analytics, and reporting skills.
• Good understanding of digital marketing, brand management, and marketing communication channels.
• Excellent written and verbal communication, organisational and time management skills.
• Ability to work independently and collaboratively with internal teams and external stakeholders.

Responsibilities

• Conduct market research and analyse industry trends, customer needs, competitor activities and market data to identify opportunities within the property development and construction sectors.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness and promote the company's services.
• Develop and maintain the company's brand positioning, identity and messaging to ensure consistency across marketing materials and communication channels.
• Plan and coordinate digital and traditional marketing activities, including website content, social media, advertising and promotional initiatives.
• Develop and coordinate marketing materials, company profiles, project presentations and promotional content to support brand promotion and business development activities.
• Analyse marketing performance, customer feedback and market data to evaluate campaign effectiveness and recommend improvements.
• Provide recommendations on market positioning, service promotion, marketing channels and promotional strategies to strengthen the company's market presence.
• Liaise with internal teams and external marketing service providers to coordinate promotional campaigns and ensure consistent brand communication.

Skills

Market research

Analytical skills

Brand management

Marketing strategy

Digital marketing

Written & verbal communication

Time management

Education

Bachelor's degree in Marketing

Job description

Rays Projects Pty Ltd in Melbourne is seeking a Marketing Specialist to develop and implement marketing initiatives, strengthen our brand identity, and support business growth across property development and construction projects.

You will conduct market research, plan campaigns across digital and traditional channels, and coordinate messaging to ensure a consistent professional image. The role offers a full-time position with a competitive salary and opportunities for professional development.