Marketing Specialist

McNab; Gold Coast City; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Birthday leave

Social Club and team events

Annual health and fitness subsidy

Parental leave program

Employee Assistance Program

Tailored development opportunities

Job summary

McNab on the Gold Coast is seeking a Marketing Specialist to drive creative campaigns across Construction, Developments and our Group. You’ll develop content, plan campaigns and coordinate promotional activities to strengthen our brand and engage clients.

The role is hands-on with opportunities to contribute to marketing planning, tender collateral, events and employer branding while collaborating with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Media or a related discipline.
• Experience in marketing, communications, branding or content development.
• Experience developing and coordinating marketing campaigns and promotional activities.
• Strong written and verbal communication skills with excellent attention to detail.
• Ability to manage competing priorities and work collaboratively with stakeholders.
• Confidence using digital marketing tools and Microsoft Office.
• Experience in construction, property or development marketing, plus event coordination or photography/ videography/ design is highly regarded.

Responsibilities

• Develop and implement marketing plans, campaigns and promotional initiatives aligned with business and project objectives.
• Identify marketing opportunities and research industry trends to support brand positioning and promotional activities.
• Create engaging written and visual content for digital platforms, marketing campaigns and business communications.
• Develop branded marketing materials, presentations, project profiles and promotional collateral.
• Support employer branding initiatives, including careers content, employee profiles and recruitment marketing materials.
• Develop and coordinate promotional content and award submissions recognising our people, projects and business achievements.
• Coordinate project marketing activities, including signage, photography, videography and promotional content.
• Develop and review tender-related marketing collateral, including project profiles and branded personnel resumes.
• Plan and coordinate client events, project launches, milestone celebrations and stakeholder engagement activities.
• Collaborate with Construction, Developments and other business teams to identify and deliver marketing opportunities.
• Maintain marketing content libraries and ensure consistency with McNab's brand standards.
• Review marketing activities and identify opportunities for continuous improvement.

Skills

Marketing

Content creation

Campaigns

Stakeholder management

Digital marketing

Education

Bachelor's degree in Marketing/Communications/Media

Tools

Microsoft Office

Content development platforms

Job description

We're looking for a creative, proactive and organised Marketing Specialist to join McNab Group on the Gold Coast.

Working across Construction, Developments and our broader Group, you'll play an important role in developing and delivering marketing initiatives that strengthen our brand, showcase our projects and engage our clients and stakeholders.

This is a varied, hands‑on role where you'll have the opportunity to contribute to marketing planning, develop engaging content and campaigns, and coordinate promotional activities across our projects and businesses.

What You'll Do

• Develop and implement marketing plans, campaigns and promotional initiatives aligned with business and project objectives.
• Identify marketing opportunities and research industry trends to support brand positioning and promotional activities.
• Create engaging written and visual content for digital platforms, marketing campaigns and business communications.
• Develop branded marketing materials, presentations, project profiles and promotional collateral.
• Support employer branding initiatives, including careers content, employee profiles and recruitment marketing materials.
• Develop and coordinate promotional content and award submissions recognising our people, projects and business achievements.
• Coordinate project marketing activities, including signage, photography, videography and promotional content.
• Develop and review tender‑related marketing collateral, including project profiles and branded personnel resumes.
• Plan and coordinate client events, project launches, milestone celebrations and stakeholder engagement activities.
• Collaborate with Construction, Developments and other business teams to identify and deliver marketing opportunities.
• Maintain marketing content libraries and ensure consistency with McNab's brand standards.
• Review marketing activities and identify opportunities for continuous improvement.

About You

You'll bring creativity, initiative and strong organisational skills, with the ability to turn ideas into engaging marketing content and initiatives.

To be successful in this role, you'll have:

• A tertiary qualification in Marketing, Communications, Media or a related discipline.
• Demonstrated experience in marketing, communications, branding or content development.
• Experience developing and coordinating marketing campaigns and promotional activities.
• Strong written and verbal communication skills, with excellent attention to detail.
• The ability to manage competing priorities and work collaboratively with a range of stakeholders.
• Confidence using digital marketing tools, Microsoft Office and content development platforms.
• Experience in construction, property or development marketing, along with event coordination, photography, videography or graphic design, will be highly regarded.

About McNab

We’re one of Australia’s largest Construction, Development, and Property groups, with a turnover of over $1bn. But don’t let our size fool you – we’re still all about that “small company DNA” that puts people first.

We’re all about making life easier for our staff, clients, and contract partners. We deliver certainty in an uncertain industry, and everything we do is centred around this promise:

We genuinely care. We make it easy. We deliver certainty.

We leverage the entire McNab Group to deliver certainty for our clients. From delivering our own property developments to manufacturing our own building products and a range of aligned businesses, your career at McNab goes well beyond traditional construction roles.

McNab Benefits

• Birthday leave – Celebrate your special day on us!
• Social Club and team events – Work hard, play hard with regular team events.
• Annual health and fitness subsidy – Stay fit and healthy with our health benefits.
• Parental leave program – Supporting you through life’s important milestones.
• Employee Assistance Program – We’ve got your back, with support whenever you need it.
• Tailored development opportunities – We invest in your growth with tailored training programs.