Marketing Specialist

TGI Cargo; Brisbane; On-site; AUD 120,000 - 125,000; Full time

Benefits offered by this job

Car allowance

Wellness benefit

Job summary

TGI Cargo, a privately-owned Australian project freight forwarder, is seeking a Marketing Specialist in Brisbane. You will plan and execute marketing initiatives, build the TGI Cargo brand and report to the Business Manager and CEO.

You will also manage an external graphic design consultant to ensure on-brand posts and designs. Key responsibilities include campaign planning, market research, strategic advice to executives, content creation across social, blog and website, data analysis and lead

Qualifications

• Bachelor's degree in Marketing or relevant experience.
• Proven marketing experience including market research and data analysis.
• Strong understanding of digital marketing, social media and search engine performance.
• Excellent written, verbal and presentation skills.
• Basic understanding of freight and logistics; willing to travel.

Responsibilities

• Plan, develop and organise advertising campaigns that support business goals.
• Research the market, clients and competitors and interpret trends.
• Advise executives on marketing strategy, pricing, promotions and target markets.
• Create, schedule and publish content on social media, blogs and website.
• Brief and direct external graphic design consultant and review designs before publication.
• Analyse website, search and campaign data and recommend improvements.
• Identify leads from marketing, present to business and track sources.
• Deliver a monthly marketing report with results, leads and recommendations.

Skills

Marketing strategy

Market research

Data analysis

Digital marketing

Written and verbal communication

Presentation skills

Freight & logistics knowledge

Driver's license

Education

Bachelor's degree in Marketing

Job description

TGI Cargo is a privately-owned Australian project freight forwarder. We specialise in oversized, out-of-gauge and hard-to-move cargo within Australia and globally. Our strength is an end-to-end solution, delivering projects across all modes of transport on time and within budget. Our team is hands-on, and we live our values of Collaboration, Trust, Loyalty, Authenticity and Integrity.

The role

We're looking for a Marketing Specialist to plan and run our marketing and build the TGI Cargo brand. You'll report to our Business Manager and give our CEO a monthly marketing report. You'll also direct our external graphic design consultant, so the posts and designs we publish are built the way you've briefed them.

What you'll do

• Plan, develop and organise advertising campaigns that support our business goals
• Research the market, our clients and our competitors, and interpret trends we should act on
• Advise our executives on marketing strategy, pricing, promotions and how to reach our target markets
• Create, schedule and publish content on social media, our blog and our website
• Brief and direct our graphic design consultant, and review their designs before they are published
• Analyse website, search and campaign data, and recommend improvements
• Identify leads generated by your marketing work, present them to the business and track where each one came from
• Deliver a monthly marketing report with results, leads and recommendations

What you'll bring

• A Bachelor's degree in Marketing (or relevant experience)
• Proven marketing experience, including market research and data analysis
• A good understanding of digital marketing, social media and search engine performance
• Strong written, verbal and presentation skills
• A base understanding of freight and logistics (we'll teach you the rest)
• A valid driver's licence and willingness to travel as required

Salary and benefits

• Base salary of $120,000 to $125,000 per year, excluding super - depending on experience
• $15,000 per year car allowance
• Wellness benefit of up to $150 per fortnight